Manager Brand

Job highlights

• Comfortable owning a daily qualification and calling number . Hands-on outbound experience (required): reached out to business prospects,run discovery and qualified them . Strong internet research skills
• CRM familiarity (required),ideally Zoho CRM,with clean dispositions and stages .
• Experience in industrial,manufacturing,engineering,SaaS or B2B services .

This is a remote position.

Role Overview

Outbound Lead Development Representative (LDR) - International. Fully remote within India, or office-based in Kolkata, India.

Responsibilities

• Demand generation engine of our international outbound motion, covering UAE, India, APAC, Europe, GCC and the Americas

• Research target companies in our focus industries and develop interest into sales-ready opportunities

• Move each contact from Prospect (MQL) to a sales-qualified lead (SQL) that Sales accepts, with a meeting on the calendar

• Full-cycle prospecting seat: you own the bridge into Sales, you do not negotiate or close, and you carry no pricing authority

• Fully digital and desk-based, with no field visits

• Research and Target

  • Identify and research target companies across all markets against the defined ideal customer profile (ICP)
  • Build and maintain target account lists by market
  • Map the decision-makers and buying committee in each account

• Enrich and Maintain Data

  • Source and validate contact information using approved tools
  • Keep every prospect record in CRM accurate, complete and up to date, tagged by market

• Pitch and Develop

  • Reach out by email, LinkedIn, phone and WhatsApp (where applicable)
  • Personalise every message to the account and its market, and follow the defined sequences and cadences
  • Open real conversations with plant, EHS, safety and procurement buyers

• Qualify MQL to SQL

  • Run a structured qualification against the criteria set by management and Sales for each market
  • Capture buying signals and make an honest qualify or reject call on every lead
  • Understand each accounts scope and potential

• Fix the Meeting

  • Secure a genuine meeting or next step with Sales across time zones and hand over cleanly
  • Move real opportunities forward, not just pricing requests

• Build Qualified Pipeline

  • Develop and maintain a qualified pipeline for Sales, with clear opportunity value by market

• Keep the CRM Honest

  • Log every contact, activity, disposition and stage in CRM in real time

• Feed the Loop

  • Track outreach and conversion metrics by market and join the weekly performance review
  • Share learnings back to demand generation and Sales so targeting and criteria keep getting sharper

• How Success Is Measured

  • MQL to SQL qualification against the agreed criteria for each market
  • SQL acceptance by Sales: a meeting fixed and taken forward, not just a request for pricing
  • Pipeline value handed to Sales
  • GP contribution from qualified opportunities that convert into orders

  Requirements

  Qualifications

• Experience: 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development

• Comfortable owning a daily qualification and calling number

• Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them

• Strong internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar

  Technical Skills

• CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages

• Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel

• Can read an accounts scope and potential

• Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha

  Functional Skills

• Strong communicator with international buyers: clear, confident written and spoken English

• Comfortable with plant, EHS, safety and procurement contacts across cultures and time zones

• Gets the meeting: moves a conversation to a fixed next step, not a soft maybe

  Nice to Have

• Exposure to international markets

• Experience in industrial, manufacturing, engineering, SaaS or B2B services

• Exposure to technical / industrial products or PPE

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.