Manager, Brand Communications

The Manager, Brand Communications will lead the development and execution of integrated brand communications across key channels and markets, with Social Media, KOL management and in-market activation as core areas of responsibility.

The role will manage a team of 2 direct reports and work closely with internal stakeholders, agencies and external partners to build brand awareness, engagement and relevance, while supporting key business objectives.

The role requires a balance of strategic thinking, strong copywriting and content skills, analytics, stakeholder management and people leadership.

**Job Description

Brand Marketing, Communications & Copywriting**

• Develop and execute integrated brand communications plans aligned to business and marketing objectives.

• Translate brand strategy into clear, compelling messaging and communications across consumer touchpoints.

• Serve as a key copywriter and brand storyteller, developing campaign messaging, headlines, social copy, marketing content and other consumer-facing communications.

• Ensure communications are engaging, accurate, consistent and aligned with brand tone of voice.

• Work closely with internal stakeholders, external agencies and/or partners to develop impactful campaigns.
  Social Media & KOL

• Lead social media strategy, content planning and channel management across relevant platforms.

• Develop content strategies and pillars that build engagement and grow the brand's social community.

• Oversee development of relevant, engaging and on-brand social content.

• Develop and execute KOL/influencer strategies aligned to brand and business objectives.

• Identify, manage and build relationships with relevant KOLs and creators.

• Oversee KOL briefs, content, deliverables, budgets and campaign performance.

• Analyse social and KOL performance, including follower growth, reach, engagement, content performance and audience insights, and translate data into actionable recommendations.

• Establish benchmarks and continuously optimise content, platforms and KOL strategies based on performance.

In-Market Activations, Events & Partnerships

• Work closely with internal stakeholders to identify and execute relevant market collaborations and communications opportunities.

• Support market-specific initiatives while ensuring alignment with overall brand strategy and guidelines.

• Manage Australia (AU) as one of the key markets, working with local stakeholders to develop relevant marketing and communications initiatives.

• Lead and manage events to achieve business objectives.

• Develop and manage strategic partnerships that support brand and business objectives.

• Analyse performance of market activations and partnerships, including reach, engagement, traffic, leads/conversions or other relevant business metrics, and assess ROI where applicable.

Public Relations & Corporate Communications

• Work with internal stakeholders and relevant partners on selected Public Relations opportunities, launches and updates.

• Support corporate communications requirements, including quarterly and annual reports.

• Ensure communications are accurate, consistent and aligned with brand guidelines and corporate messaging.

Team & Stakeholder Management

• Lead, coach and develop a team of 2 direct reports, setting clear priorities, expectations and accountability.

• Manage internal stakeholders, agencies and external partners across multiple workstreams.

• Drive a culture of ownership, accountability, analytical thinking, quality and urgency.

Preferred Experience

• Prior marketing experience in Australia (AU), with a good understanding of the local consumer, media, social and marketing landscape.

• Experience in travel, aviation, retail, lifestyle or consumer brands is an advantage.