Manager - Brand Marketing

Major Deliverables:

• Brand Strategy: Support the development and execution of brand and key product campaigns across ATL, BTL and digital channels, and measure campaign effectiveness.
• Market Research: Develop a deep understanding of core target consumers through qualitative and quantitative research, and track brand awareness, salience and other key brand health metrics.
• Market Scanning: Monitor market developments, consumer trends and competitor strategies to identify emerging opportunities and inform marketing plans.
• Annual Events: Support the planning and execution of online and on-ground events, conferences and other brand-led properties.
• Business Communication: Conceptualize and develop communication and marketing collaterals for business channels, including B
• segments, Wealth Management and Moneyfy.
• Internal Communication: Develop and execute branding and communication initiatives for internal functions, including HR, Operations and Customer Service.
• Customer Experience Brand Consistency: Partner with Digital, Product and Customer Experience teams to deliver a consistent, differentiated and cohesive brand experience across customer journeys.
• Innovation Experimentation: Identify and test emerging media, technologies, platforms and innovative marketing solutions; drive experimentation to evaluate their potential and scale successful initiatives.

Specialized job competencies:

• Ability to think, create and drive unique and clutter-breaking campaign ideas,
• Understanding of Digital Marketing Media Creatives, Media Plan, Lead funnel and Measurement tools Analyze brand performance to determine ROI
• Work closely with the advertising agencies ensure deliveries which compare with best in the industry in terms of creatives execution
• Ability to work with multiple stakeholders and vendors/agencies
• Understanding of financial services and its various customer segments, products and services

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.