Manager - Brand(B2B)

Key Responsibilities

• Develop and execute data-driven B2B marketing strategies aligned with corporate revenue targets.

• Conduct ongoing market research and competitive analysis to identify industry trends (e.g., clean label, plant-based, sugar reduction, functional nutrition) and unmet customer needs.

• Partner with R&D to create food applications that commercialize new ingredient formulations, product line extensions, and specialized concepts.

• Design and manage inbound and outbound multi-channel B2B marketing campaigns to generate qualified sales leads.

• Oversee trade show strategy, pre-show promotion, booth design, lead capture, and post-event follow-up for key industry events.

• Utilize marketing automation and CRM systems to nurture leads through extended sales cycles.

• Develop high-impact B2B marketing collaterals, including technical sell sheets, white papers, application briefs, pitch decks, sample kits, and case studies.

• Equip sales teams with pitch materials, competitive positioning guides, and messaging frameworks tailored to specific food categories (e.g., bakery, dairy, beverage, savory, nutraceuticals).

Qualifications

• Bachelor’s degree in Food Science or a related field. (A combination of commercial and marketing education is highly preferred.)
• 8+ years of Brand / Product Management experience in B2B / Food Ingredients industry.
• Strong analytical, strategic planning, and decision-making capabilities.
• Creative, highly adaptable, and skilled at cross-functional team collaboration.
• Excellent command of written and spoken Business English.

Benefits

• Annual leave: 10-14 days
• Personal leave: 10 Days
• Performance Bonus
• Provident Fund
• Group Insurance
• Medical Allowance
• House Allowance

Workday: Monday-Friday 8:30 AM to 5:30 PM

**Work Location:**Phatthanakan 48, Bangkok