Manager, Business Development

About the role

Drive the growth of Sunway Medical Centre’s brand, products and services through strategic marketing, business development, and partnership initiatives, with the objective of strengthening customer acquisition and engagement, expanding the healthcare network, and generating revenue growth from new and existing customer channels

Key responsibilities

Plan and execute business plan and development

• Plan and develop marketing strategies for Corporate Clients, Insurance Network, Healthcare Network and follow-through on all marketing and business initiatives.

• Formulate packages and pricing of services to potential clients.

• Organize impactful health talks, events and programmes to promote our services and consultants.

• Maintain a systemic and organized data tracking system by regularly updating all records pertaining to client information and patient referrals.

• Present proposals and quotations to potential clients, follow-up on credit applications and letter of offer issuance.

• Conduct marketing intelligence and competitor analysis.

Build and strengthen customer channels

• Build meaningful relationship and gain clients’ trust by making regular visits and maintain good rapport with clients.

• Organise and support employee and doctor engagement programmes as well as courtesy visits to keep them updated on hospital services and consultants.

• Attend and resolve client’s feedbacks and issues and take corrective actions promptly.

• Update clients of our new services and upcoming events through newsletters, e-mails and during health talks.

• Develop value-added services or programmes for key corporate clients. Such programmes include services from Sunway Medical Centre Penang and internal/ external stakeholders.

• Arrange health talks and market off-site services

Marketing Planning, Market Intelligence & Performance Monitoring

• Plan and develop marketing and sales goals and objectives.

• Provide weekly updates on marketing activities e.g. scheduled visits and follow-up actions.

• Track clients’ buying patterns, services sought and amount spent, on a monthly basis.

• Gather market information and update competitors’ movements and the Company’s position in the market.

• Identify new markets and gather market intelligence on competitiveness on our pricing.

Job Requirements

• Degree in Marketing, Business, Medicine/ Health Sciences, or relevant fields
• 5 - 6 years of relevant work experience
• Good written & verbal communication skills, preferably in both English and Bahasa / Chinese
• Good event coordination/ management skills (physical & virtual)
• Good understanding of sales and marketing concepts and best practices.
• Willingness to work on weekends (as needed for events)