Manager Business Development (Foundry)

Role & responsibilities

To drive sales and marketing activities for non-ferrous foundry products by identifying business opportunities, developing customer relationships, and executing market expansion strategies; thereby generating sustainable revenue growth, strengthening market presence, and enhancing customer satisfaction; in order to achieve the companys business objectives, expand market share, and support long-term profitability in the non-ferrous foundry segment.

Sales Revenue Growth

Achieve targeted annual sales turnover in the non-ferrous foundry segment by securing new orders, increasing repeat business, and expanding customer accounts as per approved business plan targets.

New Customer Acquisition

Identify and onboard a defined number of new OEM/end-user customers in target industries (e.g., valves, crusher, marine, engineering, wind) within the financial year to expand market reach.

Market Development & Penetration

Develop and increase market share in assigned domestic territories by mapping potential customers, conducting market intelligence, and implementing territory-wise sales plans on a quarterly basis.

Plan and execute product promotion activities such as exhibitions, customer presentations, digital campaigns, and technical seminars to enhance brand visibility and lead generation.

Order Conversion Efficiency

Improve enquiry-to-order conversion ratio by effective follow-up, competitive quotation management, and coordination with internal teams to achieve conversion targets within defined sales cycles.

Sales Forecasting, Cross Function Coordination, Receivables management & Reporting

Prepare accurate monthly sales forecasts, pipeline reviews, and MIS reports to support management decision-making and ensure forecast variance remains within acceptable limits. Coordinate effectively with production, quality, logistics, and finance teams to ensure timely delivery, customer compliance, and smooth execution of orders. Support timely payment collection from customers and maintain receivables within agreed credit terms to improve cash flow and reduce overdue outstanding balances.

Relevant Exp 8- 10 yrs

Language – Hindi/English/Tamil

Desired Experience - Prior experience in dealing with non-ferrous product sales and marketing is a must