Manager - Business Growth

New Business & Revenue Generation

• Generate new business opportunities for digital marketing services.
• Own monthly and quarterly sales/revenue targets.
• Identify and target potential clients across relevant industries.
• Build and maintain a healthy sales pipeline.
• Generate opportunities through:
• LinkedIn
• Cold Calling
• Email Outreach
• Referrals
• Networking
• Digital/Inbound Leads
• Existing Database
• Industry Research
• Partnerships
• Develop relationships with decision-makers including Founders, CEOs, CMOs, Marketing Heads and Business Owners.

2. Digital Marketing Solution Selling

Understand client business challenges and recommend relevant solutions across:

• Performance Marketing
• Google Ads
• Meta Ads
• LinkedIn Ads
• Lead Generation
• SEO
• Social Media Marketing
• Content Marketing
• Website Development
• Landing Pages / CRO
• CRM & Marketing Automation
• WhatsApp Marketing
• Email Marketing
• Analytics & Reporting
• Branding & Digital Strategy

The candidate should be able to sell business outcomes and ROI, rather than simply selling individual digital marketing services.

3. Complete Sales Cycle Management

• Prospect and qualify leads.
• Conduct discovery calls and understand client requirements.
• Identify decision-makers and buying intent.
• Prepare solution recommendations in coordination with the digital marketing team.
• Prepare commercial proposals and presentations.
• Conduct client presentations and negotiations.
• Handle objections and commercial discussions.
• Follow up consistently until closure.
• Ensure contracts, POs, agreements or initial payments are completed.
• Maintain accurate CRM and sales pipeline records.

4. Consultative Selling

• Understand the client's current marketing strategy, challenges and business objectives.
• Conduct basic digital marketing audits/discussions where required.
• Identify gaps and opportunities.
• Build customized digital marketing solutions.
• Explain campaign strategy, expected deliverables, KPIs and commercials clearly.
• Establish the business case for investing in digital marketing.

5. Business Development & Market Expansion

• Identify new industries, sectors and geographic markets.
• Research target companies and decision-makers.
• Develop industry-specific sales strategies.
• Build relationships with strategic partners and referral sources.
• Explore opportunities for large-ticket digital marketing engagements.
• Identify opportunities for cross-selling and upselling existing clients.

6. Pipeline & Sales Management

• Maintain a structured sales pipeline.
• Track prospects through different stages of the sales funnel.
• Forecast monthly and quarterly revenue.
• Monitor:
• Leads Generated
• Qualified Opportunities
• Meetings
• Proposals
• Negotiations
• Closures
• Average Deal Value
• Conversion Rate
• Sales Cycle
• Revenue
• Provide regular sales reports and forecasts to management.