Manager, Category Insight

Job Overview:
Using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.

Key Responsibilities:

• Collaborate with Product and Channel Managers (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
• Continually monitor and advise on general market trends impacting Give & Go’s business
• Provide foresight into consumer trends to help predict future market developments
• Ensure that brand strategy/activity is based on factual market understanding
• Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category reviews
• Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions
• Lead the development of tools and communication vehicles designed to increase G&G’s learning on trends, creative problem-solving and innovation
• Drive the development and use of market insight throughout the business
• Coach coworkers in discovery processes and tools that satisfy business objectives
• Participate in group creativity sessions, interpretation workshops, vendor summits and product development panel groups
• Manage external research consultants within budgets
• Provide clear, timely and insightful summaries of brand and business performance for G&G executives and the Board
• Actively live and role model our Leadership competencies by holding self and team (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
• Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues, and engaging in corrective action when required
• Ensure job vacancies are filled by completing the required processes and representing the company with integrity throughout the recruitment process
• Ensure completion of function compliance training
• Ensure an engaged workforce through development of sound working relationships and execution of Employee Survey action plans

Recipe for Success: Copy and paste from the JD (see screenshot and use minimum

• Completion of a university degree in business and/or marketing
• Minimum 3 years’ experience in market research or in a field that requires analysis of information
• Strong analytical market research and trend analysis
• Demonstrated ability to distil complex information and analysis into clear and actionable recommendations
• Experience working with diverse groups in multiple locations
• Excellent written and verbal communication, analytical, problem-solving and risk assessment skills
• Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)
• Full G2 driver’s license and access to a vehicle to travel within the Give & Go plant sites
• Ability to work independently and in a team environment

What we can offer:

• As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
• Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.