Manager, Channel Strategy

Meta empowers millions of businesses around the world to connect with customers and drive real business outcomes. Scaled Business Marketing (SBM) is the team responsible for reaching those businesses at scale, helping them discover, adopt, and maximize the value of Meta's products across Facebook, Instagram, WhatsApp, and Messenger. We succeed when our customers grow.We are seeking an experienced marketing leader who thrives at the intersection of channel strategy, data, and customer experience. In this role, you will lead a team of marketers and own the data-driven channel strategy that moves businesses through their journey with Meta, from first discovery, change perception, to sustained adoption and retention. You will set the Channel vision for your team, influence strategy across the org, and partner closely with cross-functional teams including product, sales, engineer, researcher and analytics to unlock new opportunities and remove friction in the customer journey and make channel decisions wisely.Success in this role looks like scaled, measurable impact. You will analyze data and market trends to identify where the biggest opportunities and challenges sit, design Channel strategies that work globally rather than in one market, and experiment and iterate relentlessly, then operationalize what works so the wins compound. You must be a data expert, but also know when to trust your gut.This is a leadership opportunity with real breadth. SBM sits at the center of Meta's business ecosystem, and the role will support every team under Meta's business marketing. This means your team's work reaches a customer base measured in the millions globally. It is a collaborative, high-visibility team that values owning the outcome, driving sustainable impact and systematic design over short-term lift, and putting the team's success first. We are looking for a leader to carry that forward.

Manager, Channel Strategy Responsibilities:

• Lead, manage and grow a team of growth marketers, including mentoring, recruiting, training and onboarding
• Lead channel strategy across multiple large audience or product areas, and drive alignment across organizations
• Design channel strategies and campaigns that deliver short term and long term growth
• Prioritize across initiatives and stakeholders so the team delivers the most impact
• Decide with data, and run global programs that adapt to each market
• Use audience and product usage data, plus experiments, to set the channel growth strategy
• Use AI and advanced analytics to accelerate business impact
• Build working relationships with leaders across Product, Engineering, Sales, Marketing Operations, Data Science and Finance, and with media buying agencies and vendors
• Foster a team environment that prioritizes impact, transparency, and continuous improvement
• Communicate up, down and sideways across the organization

Minimum Qualifications:

• Bachelor's degree in a directly related field, or equivalent practical experience
• 12+ years of experience in marketing, with a track record of increasing responsibility, including managing high-performing and growing teams
• 5 years of experience in building and leading teams
• Deep experience in marketing channels- including web, paid, owned or non-digital
• Demonstrated experience in achieving marketing results against organizational objectives at a global scale
• Analytical experience and experience working with analytics/data science team on defining KPIs, experimental design and cross-channel measurement
• Proven leadership experience, including influencing and communicating direction across cross-functional teams
• Experience working with AI tools

Preferred Qualifications:

• Experience working across a wide range of channels - owned, paid, and non digital
• Familiarity with advanced analytics including statistical analysis, predictive analytics, or machine learning applications in marketing
• Experience designing executive-level dashboards that communicate complex insights to diverse audiences
• Demonstrated use of AI tools to accelerate core marketing capabilities
• Experience working with a global team, including direct reports working remotely
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$193,000/year to $265,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.