Manager

Roles and Responsibilities

• Manage end-to-end performance marketing campaigns across Google Ads, Meta Ads, and other platforms.
• Develop and execute strategies to drive conversions, sales, and revenue growth through data-driven insights.
• Collaborate with cross-functional teams to integrate marketing efforts and optimize customer journeys.
• Analyze campaign performance using tools like CPL, Microsoft Dynamics D5, Power BI, Ai Techniques to identify areas for improvement.
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve skills.

Desired Candidate Profile

• 4-9 years of experience in Performance Marketing or related field (BFSI projects).
• Strong understanding of CPL (Cost Per Lead) model and its application in digital marketing.
• Proficiency in managing multiple ad platforms including Google Ads & Meta Ads.
• Experience working on AI techniques such as machine learning algorithms for campaign optimization.