Manager

1. Develop and execute social media strategies across multiple brands, with LinkedIn as the primary platform, while adapting the approach for other relevant channels.

2. Build content calendars, themes, post concepts, copy, and creative briefs using continuous research into competitors, audiences, industry trends, and platform best

practices.

3. Provide creative direction to designers and content partners, ensuring assets align with the brand, campaign objective, audience, and platform format.

4. Manage day-to-day social media publishing, engagement, comments, messages, and community interactions in a timely and professional manner.

5. Track reach, engagement, follower growth, clicks, traffic, and leads; identify high- performing themes and continuously improve the content strategy.

6. Manage PR initiatives, media relations, press opportunities, and PR agency coordination to strengthen brand visibility and reputation across relevant publications and industry platforms.

7. Monitor media coverage, referral traffic, brand mentions, and impact; convert findings into recommendations for future PR and brand-building initiatives.

8. Manage Google Business Profile optimization, regular updates, reviews, local visibility, and performance monitoring across relevant business locations.

9. Coordinate SEO initiatives with external agencies and internal Product and Technology teams, supporting on-page, off-page, technical, and content-led improvements.

10. Plan and optimize paid campaigns across LinkedIn, Meta, and Google Ads, covering strategy, targeting, ad copy, creative briefs, tracking, budgets, reporting, and optimization based on CPL, CPC, CTR, conversions, and lead quality.

TECHNICAL SKILLS

• LinkedIn, Meta, and other social platforms – strategy, publishing, community management,and optimization
• LinkedIn Ads, Meta Ads, and Google Ads – planning, targeting, budgets, testing, and optimization
• Social analytics and reporting – reach, engagement, followers, clicks, leads, and content performance
• Google Analytics (GA4) – campaign reporting, traffic analysis, conversions, and attribution
• Google Tag Manager – conversion tracking, event setup, and campaign measurement
• SEO – working knowledge of on-page, off-page, technical, local, and content SEO
• Google Business Profile – updates, optimization, reviews, visibility, and monitoring
• Strong social copy, ad copy, content brief, campaign brief, and reporting skills
• Ability to use spreadsheets, dashboards, and campaign data to derive actionable insights

SOFT SKILLS & ATTRIBUTES

• 5–6 years of experience in digital marketing, social media, brand communications,performance marketing, or growth marketing
• Strong experience executing social media and content strategies across multiple brands orverticals
• Hands-on experience launching and optimizing campaigns across LinkedIn, Meta, and Google
• Excellent communication, copy judgement, and attention to detail
• Creative thinker who converts business objectives into engaging content and campaign ideas
• Analytical and performance-oriented, with sound data-led optimization judgement
• Strong stakeholder and agency management across internal and external teams
• Self-driven, proactive, and able to execute independently with strong ownership
• Able to manage multiple brands, campaigns, and priorities while meeting deadlines
• Adaptable and up to date with social platforms, paid media, SEO trends, and digital