Manager Content Marketing

The Role

We're looking for a sharp, performance-driven copywriter who's equal parts storyteller and strategist, with AI built into how they work. This is a role for someone who loves crafting high-converting copy, thrives on big ideas, and is comfortable moving from a snappy ad headline to a full-funnel CRM sequence without losing your voice or your edge.

You'll work closely with performance marketers, designers, video editors, and the CRM team, owning the creative output end-to-end, from ideation to iteration. You will lead the content marketing for performance campaigns and program launches, and be trusted to bring fresh ideas, refine copy based on feedback, and ensure your work aligns with the brief, brand voice, and business goals.

What You'll Do

Performance Copywriting

• Write high-converting ad copy and video scripts for Meta (Facebook/Instagram), designed to capture leads
• Write and continuously optimize Google Search ad copy to improve CTR and search intent alignment

CRM & Email

• Own all CRM copy: automated email sequences, lead-nurture campaigns, and lifecycle messaging
• Maintain and evolve brand copy guidelines across the marketing org

Webinars

• Write landing page copy for webinar registrations that drives sign-ups
• Craft pre-webinar and post-webinar email communications to maximize attendance and engagement
• Develop CRM push notifications and WhatsApp messages to drive registrations and re-engage drop-offs

GTM & Campaign Launches

• Lead copy development for new program launches, including landing pages and promotional copy across digital channels
• Partner with product teams to shape program positioning and messaging, turning curriculum, outcomes, and differentiators into clear value propositions

Creative Storytelling and Conversion Focus

• Translate technical or complex program details into compelling, easy-to-digest narratives
• Partner with cross-functional teams to brainstorm concepts, taglines, and creative angles that stand out in crowded digital spaces
• Drive A/B testing across hooks, message positioning, and CTAs to continuously improve performance

Collaboration and Alignment

• Collaborate with product, design, product marketing, CRM, and performance teams to ensure messaging aligns with business objectives and brand strategy
• Provide constructive feedback on copy produced by freelancers or other internal contributors
• Be a "quality gate" for all copy that goes public, ensuring accuracy, clarity, and brand consistency

Data-Informed Writing

• Analyze copy performance metrics and iterate based on CTR, engagement, and conversion trends
• Stay ahead of competitor messaging and industry creative trends to keep our copy fresh and relevant

AI-Enabled Workflow

• Use AI tools effectively across research, ideation, drafting, and variant testing, with a clear, repeatable workflow
• Apply judgment to every AI-assisted draft so copy stays accurate, specific, and on-brand