Manager-Copy / Copy Lead

Job Overview We are looking for a Copy Lead / Manager with strong advertising or creative agency experience who can lead copy across multiple brands. The role requires a combination of strategic thinking, campaign ideation, hands-on copywriting, and team leadership .

Key Responsibilities

• Develop creative copy for social media, digital platforms, campaigns, websites, and brand communication.
• Manage content and communication for multiple brands while maintaining distinct brand voices.
• Build brand-wise communication strategies, content plans, and content pillars.
• Ideate and develop campaign concepts, creative directions, and communication ideas.
• Research target audiences, market trends, competitors, and industry insights.
• Edit, proofread, and review content to ensure quality, clarity, accuracy, and consistency.
• Maintain brand tone, voice, messaging, and creative standards.
• Collaborate with designers, animators, videographers, social media, and account teams to execute campaigns.
• Lead copy projects from brief to final execution, ensuring timely delivery and quality.
• Mentor and guide junior and mid-level copywriters and provide constructive feedback.
• Contribute to creative brainstorming, campaign strategy, and overall creative direction.

Must Have

• 5–7 years of professional copywriting experience in an advertising, creative, or digital marketing agency — mandatory.
• Strong experience in campaign ideation, brand communication, social media, and content strategy.
• Proven ability to develop creative concepts and communication strategies for multiple brands.
• Excellent command of English, grammar, storytelling, and copywriting.
• Strong understanding of digital content, social media trends, and audience behaviour.
• Ability to manage multiple brands, projects, deadlines, and stakeholders independently.
• Strong leadership, mentoring, communication, and presentation skills.
• Portfolio showcasing campaigns, brand communication, and creative copy is required.

Experience: 5–7 Years

Agency Experience: Mandatory