Manager CRM & Martech

Key Responsibilities:

1. CRM & Martech Ownership

• Lead CRM strategy and execution across email, SMS, app push, WhatsApp, in-app, and web channels.
• Own and optimize platforms such as CleverTap, MoEngage, WebEngage, Netcore, Zoho or equivalent tools.
• Define segmentation, journeys, and automation workflows to enhance lifecycle engagement and retention.
• Drive experimentation (A/B, multivariate) to continuously improve campaign performance.

2. Growth through CRM

• Partner with Product, Marketing, and Business teams to identify and drive CRM-led growth levers.
• Build customer cohorts and use data insights to drive cross-sell, upsell, and reactivation programs.
• Establish CRM as a key business growth engine contributing to revenue and customer lifetime value (CLV).

3. Analytics & Measurement

• Leverage Google Analytics, Appsflyer, Mixpanel, Power BI, or equivalent tools to measure performance.
• Drive data-backed decision-making across campaign strategy, retention metrics, and funnel conversions.
• Develop dashboards and frameworks to track customer journey performance and ROI.

4. Martech & Digital Synergy

• Work closely with digital marketing teams to align CRM with Google Ads, Meta Advertising, and other performance marketing channels for holistic user journey management.
• Evaluate new CRM technologies, personalization engines, and AI-driven automation tools to enhance marketing efficiency.

5. Team Leadership & Collaboration

• Build and mentor a high-performing CRM & lifecycle marketing team.

Collaborate cross-functionally with Product, Tech, Analytics, and Business teams for campaign integration and growth impact.

Skill sets :

• Experience: 4 to 8 years in CRM, Lifecycle Marketing, or Growth roles with demonstrated business impact.
• Martech Expertise: Hands-on with CleverTap, MoEngage, WebEngage, Netcore, Zoho, or similar CRM platforms.
• Analytical Skills: Proficiency in Google Analytics, Appsflyer, Mixpanel, or Power BI.
• Digital Marketing Acumen: Working knowledge of Google Ads, Meta Business Manager, and remarketing strategies.
• Strong understanding of customer segmentation, journey design, retention strategy, and personalization.
• Experience in Insurance, Healthtech, Fintech, or Consumer Internet domains is a plus.

Excellent leadership, communication, and stakeholder management skills.