Manager - CRM

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of Manager - CRM.

Principal responsibilities

Customer/ Stakeholder

• Partner with multiple product stakeholders to deliver campaigns.
• Build a strong understanding of the business domain, strategy, functional priorities, and required technical capabilities.
• Drive innovation individually and within the team to deliver incremental business value.
• Maintain an appropriate level of business and product knowledge.

Campaign and Project Delivery

• Translate business needs into actionable insights, functional and technical requirements, and detailed implementation plan.
• Deliver high-quality outcomes through effective planning, stakeholder management, and quality controls.
• Demonstrate strong productivity and reliable delivery.
• Contribute to measurable team process improvement goals.

Process Efficiency and Controls

• Produce cost-effective code and well-governed documentation; automate repetitive steps to reduce manual effort and operational risk.
• Implement QA/ QC controls to ensure compliance and continuous improvement.
• Understand relevant policies and standards, and support leadership in applying them through practical governance for campaign delivery and/or tooling development.

People, Values and Compliance

• Role-model the Group Values: We Value Difference, We Succeed Together, We Take Responsibility, We Get It Done.
• Maintain integrity and comply with HSBC standards on conduct, compliance, and Resilience Risk.
• Complete all required functional and Group/Region-mandated training.
• Support delivery of functional training where required.

Requirements Work experience and education requirements

• Minimum 2 years of Hands-on experience in CRM, data analytics, AI/ Automation or software engineering.
• Master's or bachelor's degree in data science, mathematics, statistics, computer science, or related quantitative fields.
• Knowledge of financial services/ banking operations is an advantage.

Technical requirements

• Proven experience in one or both tracks (preferred).
• Campaign Development: Strong Python and SQL (required). Knowledge of PEGA, AEM and SFMC is a plus.
• AI, Automation and Software Development: Strong AI/ Machine Learning/ Java/ JavaScript/ TypeScript/ Python (required). Knowledge of backend framework (e.g. Spring Boot and FastAPI), frontend development (e.g. React, HTML and CSS), database knowledge (e.g. Google BigQuery, MariaDB and SQLite), and RESTful API development is a plus.
• Strong analytical capability with solid business analysis skills. Cloud knowledge (e.g. GCP, AWS) is a plus.
• Soft Skills requirements.
• Strong ability to work in cross-functional teams, with excellent interpersonal skills and a result-driven mindset.
• Fluent English (written and spoken), able to explain complex ideas clearly and build effective relationships with internal and external stakeholders.
• Solid delivery and management skills. PMP, project management, or team management experience is a plus.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritised.

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.