Manager - CRM

Responsibilities

• Support CRM and partnership strategies across the portfolio.
• Manage daily CRM operations, including campaign setup, member management, communications, and customer enquiries.
• Prepare CRM, sales, and operational performance reports.
• Execute end-to-end CRM campaigns, from planning and targeting to execution and post-campaign review.
• Support CRM system maintenance and enhancement initiatives.
• Coordinate with internal teams and external partners on CRM programmes and marketing communications.
• Drive CRM system and process improvement projects to enhance efficiency and customer experience

Requirements

• 6+ years' experience in CRM, Loyalty Programs, Retail Marketing, Mall Operations, or related fields.
• Hands-on experience in CRM campaigns, member engagement, reporting, partnership, system coordination and stakeholder management.
• Strong analytical skills with the ability to interpret CRM, sales and campaign performance data.
• Proactive, detail-oriented, able to work independently and deliver under tight timelines in a fast-paced environment.
• Experience with CRM/Loyalty systems, campaign platforms, or reporting tools is preferred.
• Good command of spoken and written English and Chinese.

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