Manager, Dewu, China

Coach is a leading design house of modern luxury accessories and lifestyle collections, known for quality craftsmanship, effortless New York style, and a modern vision of luxury. As part of the Tapestry family, Coach is committed to innovation, optimism, and inclusivity.

Primary Purpose

This manager is accountable for revenue growth, margin discipline, partner performance, and brand-right consumer experience on Dewu platform. The role requires strong China digital commerce expertise, commercial judgment, senior stakeholder influence, and the ability to build scalable ways of working and a high-performing team.

Key Responsibilities

1. Drive commercial performance on Dewu

§Own Dewu platform business targets, including sales growth, margin delivery, productivity, and overall marketplace health.

§Lead the transformation of Coach’s Dewu presence, strengthening brand visibility, consumer engagement, and end-to-end platform experience.

§Optimize key commercial levers, including assortment, pricing, promotions, traffic, conversion, inventory productivity, and partner performance.

2. Consolidate the fragmented supply chain into Brand Supply

·Develop and execute a clear tactical roadmap to consolidate the fragmented supply chain into a Brand Supply model.

·Partner with key stakeholders and the Dewu platform team to align priorities, drive execution, and ensure disciplined follow-through.

· Build strong visibility into Coach’s Dewu performance to inform account management priorities, business strategy, and future platform tactics.

3. Enhance brand and consumer experience

·Ensure consistent brand expression, pricing integrity, and a premium consumer experience across digital and partner touchpoints.

·Collaborate closely with Marketing, Merchandising, Planning, Finance, Operations, Customer Experience, and Legal to deliver seamless cross-functional execution.

·Balance local market agility with brand-right decision-making, governance, and disciplined execution.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of relevant experience in eCommerce, wholesale, preferably within fashion, luxury, premium retail, or consumer brands.
• Strong understanding of China’s digital commerce ecosystem, especially Dewu platform, marketplace dynamics, B2B2C models, and social commerce.
• Proven track record of driving commercial growth, margin discipline, business transformation, and operating model change.
• Strong partner management, negotiation, and joint business planning capability.
• Demonstrated ability to influence stakeholders and cross-functional teams in a complex matrix environment.
• Strong analytical, strategic thinking, communication, and executive presentation skills.
• Fluent in written and spoken English and Mandarin.
• Willingness to travel as needed to support business priorities, partner reviews, and transformation milestones.