Manager, Digital Content, APAC

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Manager, Digital Content, APAC

General Information Press space or enter keys to toggle section visibility Country/Region

Hong Kong SAR Province/City Hong Kong SAR

Hiring Entity Rosewood Hotel Group, Hong Kong Department

Sales & Marketing Job Type Full-time Permanent

Job Description Press space or enter keys to toggle section visibility OUR PURPOSE AND CULTUREWe are driven to create a future where people and place enrich one another.

We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact. As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer

The Calling. Together, we Make the

Place.  THE TEAMThis role sits within the APAC Regional Digital Hub, part of Rosewood’s Digital Marketing division, and reports to the Senior Manager, Digital Marketing, APAC. The Regional Digital Hub supports Rosewood’s evolving regional business model by delivering scalable, performance-driven digital marketing services across the region.

 YOUR ROLEAs Manager, Digital Content, APAC, you will own the governance, quality and performance of commercial digital content across the regional portfolio. Combining content strategy, channel planning and expert copywriting, you will ensure that digital content supports business objectives, enhances the customer experience and drives engagement and conversion in line with brand standards. As the regional subject matter expert for digital content, you will establish best practices, drive consistency across channels and identify opportunities for optimization.

Working closely with Brand, CRM, Social, Media, Analytics, Revenue Management, Digital Product, Creative, Operations, agencies and property stakeholders, you will balance strategic planning with hands-on execution to deliver audience-focused and commercially effective content.  HOW YOU’LL MAKE THE PLACEOwn the regional commercial content plan, translating business priorities and property needs into a clear programme of activity, while establishing standards, templates, governance frameworks and review processes. Write, edit and optimize commercial website content across the portfolio and selected third-party platforms, applying SEO, UX/CX writing and accessibility best practices.

Develop performance-focused content for CRM programmes, automated customer journeys, email campaigns, paid social, display advertising and other digital media channels. Use behavioural, SEO, conversion and content performance data to identify optimization opportunities, develop recommendations and support experimentation and A/B testing. Lead content quality assurance, audits, compliance and accessibility reviews, ensuring alignment with brand, legal and WCAG requirements across written and visual content.

Act as the regional digital content specialist, partnering with global, regional and property stakeholders to support localization, share best practices and evaluate emerging opportunities in AI-enabled content, personalization and content governance.     COULD THIS BE YOU? You bring significant experience in digital content, commercial copywriting, content marketing or a related discipline, ideally within premium consumer, hospitality, travel, lifestyle or luxury brands.

You have developed high-performing content across websites, CRM and email programmes, paid social and digital advertising channels. You have strong knowledge of SEO principles, UX writing methodologies, customer experience content strategies and WCAG accessibility standards. You are experienced in CRM lifecycle communications, content-led experimentation, A/B testing and performance optimization, with the ability to translate insights into actionable recommendations.You are proficient in working with CMS, CRM, analytics, project management and digital marketing platforms, and can manage multiple stakeholders, markets and priorities in a fast-paced environment.

You demonstrate exceptional written English and Chinese, editing, proofreading and content quality management skills. Experience in localization, translation management or international markets, and a relevant bachelor’s degree, would be advantageous.  OUR BENEFITSAs part of our team, you’ll enjoy a thoughtfully designed benefits package that supports your wellbeing, professional growth, and life beyond work.

This includes medical coverage, retirement benefits, paid time off, complimentary room nights, learning and development opportunities, global career opportunities, and industry-leading paid parental leave supporting eligible associates across all paths to parenthood.  OUR COMMITMENT TO YOUAt Rosewood Hotel Group, your voice is heard and valued. We’re a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations.

We’re not only committed to building and nurturing genuine, long-lasting relationships but to transforming them, and our Diversity, Equity and Inclusion strategy helps put these principles into practice. About Us

Press space or enter keys to toggle section visibility Rosewood Hotel Group, privately owned by Chow Tai Fook Enterprises, is one of the world’s leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood; upper-upscale

New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members club. Its combined hotel portfolio consists of 60 properties in 26 countries and territories with more than 30 new properties currently under development. For more information, visit rosewoodhotelgroup.com

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