Manager, Digital Marketing

Lead the Strategy. Grow the Brand. Own the Numbers.

Are you passionate about turning digital campaigns into measurable business growth? Do you thrive on owning budgets, leading teams, and shaping strategy across multiple markets?

If you're an experienced digital marketer ready for your next leadership move, we'd love to have you on our team!

As our Digital Marketing Manager, you'll lead a team, drive performance marketing strategy across paid media, e-commerce, and SEO, and help build our official corporate presence across all countries.

How You'll Make an Impact:

• Drive Performance Marketing Strategy: Own the budget and strategic direction for paid media campaigns across Meta, Google, and TikTok — from planning and audience targeting through to launch, optimisation, and reporting. Extend that ownership to our e-commerce storefronts and organic search (SEO, GA4, Search Console), so paid, owned, and organic channels all work toward the same growth goals.
• Prioritise for Impact: Decide where paid budget goes and when, balancing the needs of multiple markets against a clear mandate — close the corporate digital presence gap in countries with focus.
• Lead and Develop Your Team: Build, coach, and lead a team of three functional leads — Content, Creative & Social; Paid Media, Performance & Acquisition; and Analytics & Funnel Reporting — setting clear goals, removing blockers, and growing their capabilities as the function scales.
• Partner Across the Business: Work closely with other internal stakeholders from other departments to understand their campaign needs, manage a shared prioritisation queue across competing requests, and translate business priorities into a digital marketing plan your team can execute against.
• Own the Full Digital Funnel: Oversee brand and product content, agent recruitment content, market localisation, and official social/community management delivered by your content team, alongside campaign dashboards, funnel tracking, and CRM data handoff delivered by another internal stakeholder — keeping the strategy joined up from first impression to conversion.
• Turn Data into Better Decisions: Track cost-per-follower, cost-per-engagement, and funnel conversion metrics market by market, using the data to prove ROI, catch underperforming channels early, and continuously sharpen strategy rather than waiting for quarterly reviews.
• Champion Compliance & Collaboration: Partner with other internal stakeholder to hand off the audience segments that power CRM lifecycle campaigns (onboarding, retention, win-back), and work hand-in-hand with Compliance/QMR to make sure every piece of content and every claim is accurate and audit-ready before it goes live.

What We're Looking For:

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• 6–10 years of total digital marketing experience, including 2–3 years in a managerial or cross-functional coordination role.
• Strong working knowledge across paid media, content/social, e-commerce, SEO, and marketing analytics — credible across all areas without necessarily being a deep specialist in each.
• A proactive, resourceful, and results-driven individual who thrives in a fast-paced environment.
• Experience in the direct selling, FMCG, retail, or consumer goods industry will be an added advantage.
• Work location: Bukit Jalil (nearby Pavilion Bukit Jalil)
• Working days: Monday to Friday (10am – 7pm)