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Manager - Digital Transformation

Date: 25 Sept 2026

Location: Mumbai, MUMBAI-KND-AD, IN

Company: Mahindra Last Mile Mobility Limited

Summary

The role is responsible for driving digital transformation across the sales and pre-sales value chain of the EV Commercial Vehicle business, by identifying process improvement opportunities, implementing technology solutions (CRM, mobile applications, portals, and Gen AI-enabled tools), and enabling data-driven decision-making. The role acts as the bridge between business functions (Sales, Marketing, Customer Experience) and technology teams, and is accountable for the end-to-end digitisation of the pre-sales and sales journey — from lead generation through to conversion — while accelerating operational excellence, enhancing customer experience, and supporting organisational growth through digital innovation.

Key Responsibilities

Digital Transformation Strategy

• Develop and execute digital transformation roadmaps for the sales and pre-sales function, aligned with business objectives.
• Identify opportunities to improve operational efficiency through automation, digitisation, and emerging technologies such as Gen AI.
• Collaborate with business leaders to define transformation priorities and success metrics.
• Drive adoption of digital-first practices across the sales, marketing and service functions.

Sales & Pre-Sales Digitization

• Own the EV Commercial Vehicle pre-sales digitisation process end-to-end, including CRM (Salesforce) and mobile application rollout.
• Digitise the marketing lead-generation process leveraging Generative AI for portfolio analysis and targeting.
• Create and own the product roadmap for all digital products (portals and websites) supporting sales and pre-sales.
• Analyse and streamline existing sales processes, identifying areas for improvement and automation.

Business Process Excellence

• Analyse existing business processes and identify improvement opportunities.
• Lead process re-engineering initiatives to improve productivity, quality, and customer experience.
• Implement best practices for workflow optimisation and standardisation.
• Track and measure process performance through KPIs and dashboards.

Technology & Solution Implementation

• Lead the evaluation, selection, and deployment of digital platforms and business applications, including CRM, sales automation platforms and analytics tools.
• Manage implementation of low-code/no-code solutions, workflow automation, and enterprise systems.
• Coordinate with internal IT teams, external vendors, and business stakeholders.
• Ensure solutions meet business, security, and compliance requirements, including data privacy (DPDPA).

Data Analytics & Reporting

• Champion data-driven decision-making across the organisation.
• Design and implement management dashboards and reporting frameworks.
• Leverage analytics to identify trends, opportunities, and business insights.
• Improve data quality, governance, and accessibility.

Stakeholder Management

• Act as a key liaison between business functions (Sales, Marketing, CX) and technology teams.
• Facilitate workshops, requirement-gathering sessions, and solution reviews; prepare BRDs and user stories with acceptance criteria.
• Build strong relationships with leadership teams to drive transformation adoption.
• Manage change management and user adoption activities, including impact and risk analysis.

Project & Program Management

• Lead cross-functional digital projects from conceptualisation to deployment.
• Define project scope, timelines, budgets, and resource requirements.
• Monitor project risks and ensure timely delivery of outcomes, including UAT sign-off.
• Report progress, benefits realisation, and ROI to senior management.

Innovation & Emerging Technologies

• Evaluate emerging technologies such as AI, Generative AI, RPA, IoT, and advanced analytics.
• Identify use cases that create measurable business value in the sales and pre-sales journey.
• Conduct pilots and proof-of-concepts for innovative solutions.
• Foster a culture of continuous improvement and innovation.

Job Profile

• Work closely with key stakeholders across Sales, Marketing, Service and operations to understand business needs and objectives, translating them into actionable product requirements, BRDs, user stories with clear acceptance criteria.

• Evaluate, select, and implement digital tools and technologies that enhance the sales and pre-sales process, including CRM systems (Salesforce Sales Cloud / Service Cloud), sales automation platforms, mobile applications, and analytics / Gen AI tools.

• Create and own the product roadmap for all digital products (mobile applications, portals and websites) supporting EV pre-sales and sales digitisation, in line with business requirements.

• Analyse and streamline existing sales and service processes, identifying areas for improvement, automation, and Gen AI-led digitisation (e.g. marketing lead-generation and portfolio analysis).

• Collaborate with the design team to create the best user experience for product features and co-design UI mock-ups and wireframes; work closely with engineering through the full product development lifecycle from concept to commercial launch.

• Lead the end-to-end product development lifecycle, from ideation to implementation, ensuring timely and successful delivery of digital products, including User Acceptance Testing (UAT) sign-off.

• Lead change management processes and execute impact analysis to identify, analyse, and prepare risk-mitigation tactics that improve product strategy and drive user adoption.

• Ensure digital products and processes are designed and implemented in alignment with data privacy and regulatory requirements (e.g. DPDPA).

Key Skills

Digital Transformation Strategy

Business Process Re-engineering (BPR)

Project & Program Management

Business Analysis & Requirements Management (BRDs, User Stories)

Data Analytics and Dashboarding

Process Automation and Workflow Design

Change Management & GTM

Stakeholder Engagement (Sales, Marketing, IT, Engineering)

Problem Solving and Decision Making

Team Collaboration & Vendor Management

CRM Systems (Salesforce Sales Cloud & Service Cloud)

ERP (SAP)

Dealer Management System (DMS)

Mobile Application Product Management

Driving Product Roadmaps, UX/UI Wireframing & Mock-ups

Agile and Waterfall Project Management Methodologies

AI and Generative AI Applications (Pre-Sales / Marketing)

Data Privacy & Compliance (DPDPA)

Key Performance Indicators

Digital adoption rate

Process / sales-cycle efficiency improvement (%)

Automation benefits realised

Project delivery timelines

Cost optimisation achieved

ROI from digital initiatives

Data quality & reporting accuracy

Sales digitization / lead-to-conversion uplift

UAT sign-off & product launch adherence

Experience

6 to 10 years of overall experience, with demonstrated exposure to digital transformation / sales-process digitization, ideally within automotive, EV, or allied manufacturing businesses.

Qualifications

• Bachelor's degree in Engineering or a related field (e.g. Mechanical, Computer Science, Auto Manufacturing).

• MBA / PGDM (IT or Systems) or equivalent qualification preferred.

• Strong analytical and data-driven decision-making skills.

• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams and with senior stakeholders.

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