CROSwiss

Why Here?
Versant is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. This role is within the MS NOW team, which focuses on the adoption and growth of its new Membership subscription through direct-to-consumer channels.
What Will You Do?
As a Manager – DTC Conversion Rate Optimization at Versant, you will maintain packaging, pricing, and promotional offers across web and app while managing day-to-day operations with the subscription management platform. You will execute and optimize A/B testing of the subscription package page, purchase/payment pages and other placements within the purchase funnel. Additionally, you will partner with acquisition marketing on target segments and lead the design, deployment, and optimization of custom landing pages for these audiences.

Manager – DTC Conversion Rate Optimization, MS NOW

Manager – DTC Conversion Rate Optimization, MS NOW

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