Manager, E-Commerce

Manager, E-Commerce

About the Role:

Reports to: Director of eCommerce & Analytics

Key collaborators: Director of eCommerce & Analytics, eCommerce Coordinator, Marketing, Creative, Sales, and the teams that maintain Shopify and FileMaker data

Role Purpose

Own the planning and execution of Insight Editions' DTC ecommerce and digital marketing initiatives. Translate strategy into clear plans and SOPs and deliver launches and campaigns on time with strong site performance. Partner with the Director and eCommerce Coordinator to plan and execute DTC initiatives, with light backend support for TikTok Shop and Faire.

Core Responsibilities

• Lead website optimization initiatives, including homepage updates, navigation, promotional mechanics (such as layaway), and UX improvements, to increase conversion and improve the shopping experience.
• Provide backend maintenance support for TikTok Shop and Faire through Shopify and FileMaker, including keeping product data, pricing, and availability consistent with the DTC site.
• Collaborate with the Director and team to plan and execute DTC and cross-channel priorities, aligning timelines and handoffs so launches reach every channel accurately.
• Own DTC performance across revenue, conversion rate, AOV, and merchandising effectiveness, and report results with clear recommendations.
• Lead product launches, franchise moments, and digital campaigns from planning through post-launch optimization, setting timelines, tracking dependencies, and surfacing risks early.
• Manage on-site merchandising (collections, homepage presentation, promotions, product setup) in partnership with Marketing on licensing compliance.
• Develop and maintain SOPs and launch playbooks for product launches, landing and collection pages, email, paid media, and website maintenance.
• Partner with Marketing to align the onsite experience with email, paid media, SEO/SEM, and affiliate/influencer efforts.
• Own ecommerce KPI reporting across Shopify, GA4, email, and paid channels, and turn insights into optimization actions.
• Work with the teams that maintain Shopify and FileMaker data to confirm product information is accurate and launch ready.
• Ensure launches and campaigns go live on time with accurate product data and fewer last-minute issues.
• Driving DTC conversion and AOV improve through planned, data-driven optimization.

Requirements & Qualifications

• Bachelor's degree in marketing, business, or a related field, or equivalent experience.
• 5 to 7 years of ecommerce or digital marketing experience, with hands-on Shopify ownership of merchandising, promotions, and site optimization.
• Experience working with GA4 and Shopify analytics, with a record of using data to improve conversion and AOV.
• Familiarity with email platforms, paid social and search, and FileMaker or a similar product database.
• Proven project management skills, driving cross-functional teams to on-time delivery.
• Experience writing SOPs or playbooks that other teams have used.
• Strong written and verbal communication skills, with the ability to hold stakeholders accountable.
• Experience in publishing, licensed products, entertainment, or gifting.

Compensation: $65,000-$75,000/yr, depending on experience

Insight Editions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

To be considered for any of our open positions send your resume to [email protected].

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