Manager, Events & PR

Position Objectives

The Events & PR Manager position will be responsible for all aspects of all elysewalker event program and communication strategy. This individual must be extremely well-organized with acute attention to detail, able to manage multiple projects and deadlines across multiple teams, have strong interpersonal and communication skills, be solution-oriented, and be a team player. This position reports to the VP, PR & Events and works collaboratively with other key departments.

Key Areas of Responsibility

• Identify and manage the elysewalker in-store event strategy that will drive client interest, traffic, and sales. Manage all aspects of in-store events, including trunk shows, personal appearances, and charitable events.
• Work cross-functionally to coordinate event details with the buying team, visual team, and store teams to ensure smooth execution.
• Oversee the creative brief process for all event creative assets, ensuring assets meet brand guidelines and deadlines.
• Drive pop-up event strategy, including identifying key markets, securing venues, negotiating contract terms, and liaising with hosts to ensure locations suit the event.
• Work cross-functionally with buying, creative, operations, store, and stylists to ensure that all aspects of pop-up planning, execution, and logistics processes are seamless.
• Travel up to 30% in support of pop-ups & in-store events.
• Manage ordering of all fixtures and supplies, and oversee setup, breakdown, and follow-up for all pop-ups.
• Create and manage event budgets, ensuring every event stays within budget and remains profitable.
• Create event recaps with sales analysis and stakeholder feedback, and distribute them to the Senior Team.
• Coordinate and monitor event timelines, ensuring deadlines are met.
• Communicate and work with the digital team regarding all promotional materials/invitations/signage needs for events
• Communicate with the visual team as well as shipping and receiving depts, store managers, etc. to ensure that all parties are aware of in-store events, delivery of goods, timing, directive, and initiatives .
• When needed, source and hire staff to manage the event, including security personnel
• Create a “call sheet” for the day of the event with necessary contacts, vendor information, run of show, etc.
• Ensure that all vendors are paid in a timely manner (communication with accounting department is key)
• Initiate, coordinate, and/or participate in all efforts to publicize the event.
• Support all PR efforts, including developing PR strategies, drafting press materials, managing media lists, and overseeing EWPL mailers.

We Offer

• Health Insurance & Wellness Benefits Package
• Retirement Benefits Package
• Benefits & Perks, including PTO & Employee Discount