Manager, Integrated Marketing

For our client, we are seeking a Manager, Integrated Marketing to join the team of a leader in the Information Technology space.

This role will lead integrated marketing initiatives for a Canadian market casino offering, with a strong focus on connecting product and brand positioning to culturally relevant campaigns.

You will partner closely with creative teams, agencies, and cross-functional stakeholders to deliver full-funnel marketing programs that support growth objectives and local engagement.

The ideal candidate will bring a blend of strategic thinking, data-driven decision-making, and market knowledge to help shape campaigns that resonate with diverse audiences.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $100,000 – $120,000 annually

Responsibilities

• Lead integrated marketing efforts for Casino in the Canadian market
• Create marketing strategies and briefs aligned with growth metrics
• Convert product and brand positioning into culturally relevant campaigns
• Manage full-funnel campaigns across channels with collaboration from multiple teams
• Launch campaigns around significant cultural moments, optimizing for local engagement
• Collaborate with creative teams and agencies to resonate with audiences
• Leverage data insights to refine strategies and enhance outcomes

Qualifications

• 5+ years of marketing experience in gaming, sportsbook, casino, or regulated sectors
• Deep understanding of the Canadian market, particularly sports, culture, and consumer behavior
• Experience in developing integrated, multi-channel marketing campaigns
• Familiarity with content, media partnerships, and beyond typical performance marketing
• Proven ability to work independently in a fast-paced environment with competing priorities
• Strong analytical skills for data-driven marketing decisions
• Excellent cross-functional communication and storytelling abilities

Benefits

• Inclusive hiring practices and accommodations for applicants with disabilities
• Opportunity for personal and professional development in a fast-growing sector

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.