Manager, Marketing

Company description:

The Hong Kong Jockey Club

Job description:

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club ("the Club") is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Sports Business Division is central to the Club's overall aspiration to become a globally recognised sports and entertainment brand, with world-class horse racing at its core. The Division's overarching focus is to deliver sustainable growth of the Club's sports business, deepen customer engagement, and contribute to position the Club as a leading global sports and entertainment brand to enable its commitment to social betterment. Its strategy is delivered through three pillars: broadening the fan base and prospecting new customers, growing the sports wagering business, and building the Club's brand and commercialising its assets.

Job Summary

The job holder is responsible to assist in the marketing and customer communication initiatives content planning, creation and promotion for wagering products to achieve business objectives. S/he should be able to liaise with agency and cross-functional teams independently and collaboratively. S/he must possess good project management skill with attention to details and timeline.

The Job

• Develop marketing plans and drive special projects for Lottery, Horse Race Betting Products, and Football products and services
• Execute digital marketing initiatives for wagering products and services, analyzing and improving their performance
• Assist in planning and crafting wagering marketing content and maintaining the publishing calendar for internal and external media
• Analyze customer behaviors to understand their needs and preferences for targeted program formulation
• Collaborate with segment teams to maximize synergy for customer reach and program effectiveness
• Coordinate with technical teams and external vendors to ensure smooth execution of mobile app enhancements and deliver quality marketing collaterals
• Work with other marketing teams to ensure alignment of content direction
• Follow through on campaigns or projects assigned, ensuring quality deliverables in a timely manner
• Monitor marketing campaign performance, prepare business reports, and ensure compliance with Responsible Gambling Policy (RGP) and legal requirements
• Undertake other duties as assigned by the Line Manager

About You

• Bachelor degree in Marketing, Communications, Journalism, Public Relations or related disciplines
• A minimum of 6 years' experience in marketing, preferably in sports media or agencies
• Solid experience in marketing, multi-stakeholders/ agency/ vendor management and budget control

Apply Now!

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.

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Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via [email protected].

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.