Manager, Marketing

Job Purpose:

• The Manager of Marketing at YMCA of Metropolitan Chicago is responsible for developing and executing strategic marketing plans to enhance the organization's brand presence, increase membership and program participation, and support community engagement initiatives. The role involves collaborating with various departments to ensure marketing efforts align with organizational goals and effectively communicate the YMCA's mission and values to diverse audiences.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies that align with the YMCA's mission and objectives, focusing on increasing membership, program participation, and community engagement.
• Lead the marketing team in creating compelling and effective marketing campaigns across various channels, including digital, print, and social media.
• Collaborate with internal departments to ensure marketing efforts support organizational goals and enhance the YMCA's brand image.
• Analyze market trends and consumer behavior to identify opportunities for growth and innovation in marketing strategies.
• Oversee the development and management of marketing budgets, ensuring efficient allocation of resources to maximize impact.
• Establish and maintain relationships with external partners, vendors, and media outlets to enhance the YMCA's visibility and reach.
• Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine strategies and improve outcomes.
• Ensure all marketing materials and communications reflect the YMCA's values and commitment to diversity, inclusion, and community service.

Required Education:

• Bachelor's degree in Marketing, Business Administration, or a related field.

Required Experience:

• Minimum of 5 years of experience in marketing management.
• Proven track record of developing and executing successful marketing strategies.
• Experience in managing marketing teams and collaborating with cross-functional departments.
• Demonstrated experience in budget management and financial planning.

Required Skills and Abilities:

• Strong leadership skills with the ability to motivate and guide a team.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Ability to analyze market trends and consumer behavior to inform strategy.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities.
• Ability to work effectively under pressure and meet tight deadlines.