Manager - Marketing

Manager – Marketing will lead market development and performance of the whole product categories of the company, provide strengths to company’s brand positioning in the market, formulate strategic planning and marketing directions as well as make sure for excellent executions of the marketing plans to reach strategic goals of the Company. Marketing Manager will also lead customer service team in providing excellent after-sale-service activities.

1. Marketing strategy and planning

·        Define and align overall marketing strategies and plans to meet customer and consumer needs and market opportunities

·        Develop and maintain engagement with external strategic partners and medical experts and professionals in strengthening collaboration to meet mutual objectives

2. New product launches

·        Work closely with regional product planning team and country sales teams to ensure products are launched in alignment with the plan

·        Be accountable of first launch sales and execute effective go-to-market activities to achieve commitment

3. Sales activations

·        Work closely with sales teams to ensure sales objectives are supported by marketing efforts such as POSMs, consumer activations, events and promotions

4. Brand communications

·        Drive brand communications across all platforms – offline and online to enhance brand equity among all relevant stakeholders including end customers, retailers, distributions, healthcare professionals

·        Manage OMRON’s total brand presence in the country is maintained within the brand guidelines

5. Customer Relationship and Customer Satisfaction Management

·        Develop and execute CRM and customer engagement strategies to improve membership registration, customer retention, loyalty, and lifetime value.

·        Lead customer satisfaction programs, customer services, and monitor key service performance indicators. Analyze customer feedback and service data to identify improvement opportunities, enhance customer experience, and be responsible for the cost-efficiency of overall Customer Service operations.

·        Collaborate with cross-functional teams to improve customer journey and strengthen brand advocacy

6. Marketing and Customer Service management and controls

·        Manage and control Marketing and Customer Satisfaction, including recruitment, training, performance evaluation, work allocation, conflict resolution and termination and managing all Marketing and Customer Service activities in the designated country.

·        Develop and implement marketing and branding tools and campaigns to improve awareness, product visibility and experience, as well as brand preference for the right customer and consumer segments

·        Manage A&P investments and Customer Service expenses as per agreed plans in reaching strategic goals of the Company

·        Comply with Corporate & Government regulations in performing ethical business conducts

JOB REQUIREMENTS:

Bachelor degree in Business or any related majors; master degree is preferable

Prior experience in Marketing of minimum 7 years; multiple industry experience would be an added advantage

Strong in communication, self-learner, detail-oriented, proactive and systematic thinking

Demonstrate leadership capabilities and result-oriented

Project management & stakeholder management

Proven track record in strategic brand planning, product life-cycle management, product launches and customer service practices

Able to develop and maintain engagement with medical professionals, associations, private and Government institutionsAble to identify, organize and work closely with third party agencies in supporting the implementation of marketing plans