SM Advantage
Manager, Marketing (CRM)
Skills
1 month ago
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Important information
Contract type:
Permanent
Location:
Pasay City, Metro Manila, Philippines
Work mode:
Onsite
Published on:
29 September 2026
What they need
About the role
CRM Manager responsible for end-to-end marketing campaign delivery, data analysis, and project management across customer engagement initiatives.
Key responsibilities
- Design, deploy, and optimize omnichannel customer journeys across target segments
- Define targeting rules and leverage app channels to maximize lifecycle retention and revenue
- Monitor campaign health, conversion rates, and ROI to continuously refine messaging and flow triggers
- Translate engagement metrics into actionable insights that drive measurable revenue and efficiency
- Collaborate with cross-functional teams to ensure timely execution of deliverables
- Maintain efficient workflows and monitoring to hit campaign timelines
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