Manager, Media

The Media Manager is responsible for leading the strategic development and execution of media campaigns across digital and traditional platforms to drive brand growth, audience engagement, and revenue. This role involves overseeing large-scale media budgets, managing media teams, and collaborating with cross-functional departments to ensure that media strategies align with the overall marketing goals. Identify target audiences and determine the best media mix (digital, print, TV, radio, social) to reach and engage them effectively. Collaborate with senior leadership to ensure media strategies align with broader business goals, including product launches, brand campaigns, and promotional events. Oversee the execution of large-scale media campaigns from planning to execution, ensuring timely and effective deployment of media across all channels. Manage both in-house media buying and coordination with external agencies, ensuring flawless execution and delivery of campaigns. Monitor media plans and adjust strategies based on real-time performance data to maximize campaign effectiveness and optimize budget utilization. Use data-driven insights to continuously improve media plans and make informed recommendations for future campaigns. Present campaign results and strategic recommendations to senior stakeholders and executive leadership. Provide strategic guidance to the media team, ensuring alignment with business objectives and encouraging innovation.

Desired Candidate Profile

At least 4+ years experience in client facing role and campaign management Experience in creating cross-media plans that deliver on client goals whilst having a solid understanding of how paid media channels (including performance based) work together Functions as a primary point of contact for day-to-day campaign management and client requirements Understands budget planning and prioritization to ensure it is aligned with the overall investment plan Independent with the right skillset to coach junior team members in developing and implementing plans along with reporting Refine ongoing reporting procedures and working practices Identifies new opportunities for clients proactively Work in alignment with Trading, Social, Web Analytics, Paid Search and SEO