Manager - Media Relations

POSITION SUMMARY:

The Manager - Media Relations is responsible for leading communications planning, media engagement and storytelling initiatives that strengthen GEG's brand presence and reputation across assigned business portfolios. The role develops and executes targeted PR strategies, publicity plans and earned-media programs that support business objectives, customer engagement and brand growth. Working closely with internal stakeholders, business units and media partners, the Manager drives media performance, content development, budget management and campaign execution to deliver measurable communications outcomes.

PRIMARY RESPONSIBILITIES:

Media Engagement & Relationship Management

• Build and maintain productive relationships with media contacts, editors, journalists, broadcasters and KOLs.

• Identify publicity opportunities that support business priorities and brand objectives.

• Maintain and continuously enhance media and influencer databases.

• Develop communications plans, audience targeting strategies and media recommendations for assigned campaigns and business units.

• Prepare media proposals that clearly articulate campaign objectives, target audiences, media rationale, key messages, relevant expense and expected outcomes.

• Continuously expand and enhance assigned media and influencer networks.

Campaign Communications

• Execute media relations programs supporting marketing campaigns, events, promotions and business initiatives.

• Coordinate media interviews, press conferences, familiarization visits, media tours and media events.

• Support publicity planning for resort activations, property launches and major brand initiatives.

• Develop annual publicity calendars and campaign communication plans.

• Recommend story angles and editorial opportunities that support business priorities.

Content Development & Storytelling

• Develop press releases, media alerts, briefing materials, speeches and media communications content.

• Support storytelling initiatives that strengthen brand awareness and customer engagement.

• Ensure communications materials meet approved messaging and brand standards.

• Develop fact sheets, key messages, Q&A documents, briefing notes and interview preparation materials.

• Develop platform-relevant content recommendations for traditional, digital and social media channels.

• Identify storytelling opportunities for awards, executive profiling and business initiatives.

Budget & Campaign Management

• Manage campaign cost allocations and expenditure tracking.

• Support monthly accrual submissions and budget reconciliation processes.

• Monitor campaign spending against approved allocations.

• Ensure all supporting documentation is properly maintained.

Media Monitoring & Reporting

• Monitor media coverage and stakeholder feedback across key markets.

• Prepare media reports, coverage analyses and campaign performance summaries.

• Track program effectiveness and identify opportunities for improvement.

• Evaluate message pull-through, quality coverage, audience relevance and campaign effectiveness.

• Provide recommendations to improve future PR performance.

• Conduct competitor monitoring and share industry developments regularly.

Stakeholder Coordination

• Collaborate with Business Units, Marketing Services, Event Services and agency partners to execute communications programs.

• Support award submissions, publicity opportunities and industry recognition initiatives.

REQUIREMENTS:

• Bachelor's degree in Communications, Journalism, Marketing or related discipline.

• Minimum 5 years of experience in media relations, PR or communications.

• Good understanding of Mainland China, Hong Kong and Macau media landscapes.

• Experience managing media events and communications programs.

• Strong project management and stakeholder management skills.

• Hospitality, tourism, entertainment or lifestyle brand experience preferred.

• Fluency in English and Chinese (Mandarin and/or Cantonese) is required.