Manager - Modern Trade

Date: Sep 29, 2026

Location: Liyanagemulla, Seeduwa, LK, 11410

Company: Perfetti Van Melle

WHAT YOU WILL DO

• Develop and execute sales strategies for key accounts across Modern Trade, HORECA and Institutional channels to drive revenue, volume, profitability and market share.
• Build and maintain strong relationships with key customers and negotiate Terms of Trade (TOT), product visibility, merchandising, promotions and in-store activations.
• Ensure optimum product availability, appropriate SKU assortment and stock levels across key accounts while minimizing stock-outs and maximizing sales opportunities.
• Monitor account performance, market share, promotional effectiveness and new product launches, and implement timely corrective actions to achieve business objectives.
• Ensure timely sales documentation, SAP/SFA reporting, purchase orders and collection of receivables from key accounts in line with agreed terms.
• Lead and develop the merchandising/sales team while coordinating closely with Supply Chain, Trade Marketing, Marketing, Finance and other internal stakeholders.

OUR PERFECT CANDIDATE

• Diploma/HND in Sales; a Bachelor’s or Master’s Degree in Business Administration would be an added advantage.
• Minimum 5 years of progressive experience in an FMCG environment, preferably with exposure to Key Accounts, Modern Trade, Sales and Marketing.
• Strong selling, negotiation and customer relationship management skills with the ability to manage key commercial accounts effectively.
• Sound knowledge of category management, planogramming, shopper insights and sales performance analysis, with good IT and analytical skills.
• Strong leadership, people management, communication and interpersonal skills, with the ability to collaborate effectively across functions.

WE OFFER