Manager of Lifecycle Marketing

Who you are

• Experience in lifecycle, CRM, or retention marketing managing multiple brands or business lines
• Experience with ESPs (Braze preferred) and project management tools (Asana)
• Comfort working with data and AI tools to pull and interpret performance insights
• Strong organizational skills with the ability to manage high-volume campaign workflows across brands simultaneously
• You're detail-oriented and can manage many campaigns across many brands without letting anything slip
• You're comfortable moving between data, briefs, and calendars in the same day
• You're curious about AI tools and want to use them to make your own workflow faster and better
• You're a clear communicator who can write a brief that a designer can pick up and run with
• You're energized by a fast-moving, lean team environment
• We're looking for people who are genuinely curious about AI-assisted tools and eager to adopt them; this is about openness, not existing expertise

What the job involves

• Havenly is looking for a Manager, Lifecycle Marketing. You'll lead retention and engagement campaign strategy across Havenly's portfolio of brands, sitting at the intersection of campaign strategy, creative briefing, audience segmentation, and data analysis
• This is the seat that owns the day-to-day lifecycle program driving customer engagement and repeat purchase behavior across brands, moving between data, briefs, and calendars in the same day without letting anything slip across a fast-moving, multi-brand workflow
• Email, SMS, and push communication strategy and execution across brands, including lifecycle flows, re-engagement series, and promotional sends
• Detailed creative briefs in Asana for each campaign, including creative direction, landing page guidance, Figma template suggestions, product recommendations, and subject line/preview header suggestions
• Campaign calendar across brands and channels, coordinating timing, sequencing, and deployment
• Cross-functional partnership with creative, brand, ecomm, and product teams to execute campaigns end-to-end
• Campaign targeting strategy in partnership with analytics, including cohort identification and audience segmentation
• Customer segments based on purchase behavior, design activity, and engagement signals
• High-value audience windows and purchase thresholds to inform campaign eligibility
• Query and analyze customer and order data in Snowflake to support audience sizing, cohort analysis, and campaign performance reporting
• Post-send analysis, applying learnings to future targeting and campaign decisions
• Translate data findings into actionable recommendations for the broader marketing team
• Continued build-out of an AI-powered knowledge base for email marketing, informed by historical performance data
• Development and refinement of AI scripts to automate workflows and enhance the briefing process