Manager of Performance Creative Strategy

Who you are

• 8+ years in creative strategy, with deep roots in performance marketing
• A track record of paid social creative strategy that drove subscriptions and conversions (not brand or awareness campaigns), with results you can speak to
• Experience at large, complex consumer companies with a wide range of audiences, selling everything from low-price subscriptions to higher-ticket plans
• Experience leading creative strategists and creatives while acting as the bridge between creative and paid media teams
• A sharp, clear communicator who can explain exactly how a strategy is built and why
• Relentlessly proactive: you go looking for the audience insight nobody handed you, and you care deeply about the people you're advertising to
• Bonus: YouTube or Google display creative, ASO, or lifecycle marketing experience

What the job involves

• As Creative Strategy Lead, you'll own the creative strategy behind our performance marketing: which audiences we reach, what resonates with each, and how every ad makes us smarter
• You'll lead a team of creative specialists, work hand-in-hand with paid media, data science, and production, and build the playbook for how we grow, with full autonomy to shape it
• Own creative strategy for performance marketing across paid social and beyond, from persona strategy to the creative roadmap and the testing plan behind it
• Build a persona playbook that spells out what to say, show, and test for each audience, and keep it current as results come in
• Run the loop from creative analysis to insight to strategy, partnering with paid media and data science on tagging, testing, and reading what drove performance
• Drive audience research, customer conversations, and competitive intel to deepen our understanding of who we bring in, scale what works, and find new audiences worth reaching
• Lead and develop a team of creative specialists across UGC, AI, and brand creative, and manage our UGC agency partner
• Feed what you learn about our users back into product and go-to-market, and help bring millions of new people into creative entertainment

Benefits

• Retirement Match: Suno offers a Traditional 401(k) plan and Roth 401(k) plan with a 3% Safe Harbor company match.
• Medical, Dental & Vision: We offer competitive medical, dental, vision insurance for employees and dependents.
• Lunch Program: Suno offers free lunch 5 days a week in each of our office locations.
• Commuter Benefit: Generous monthly stipend for commuting expenses.
• Time Off: Suno employees are provided with unlimited paid time off as well as unlimited sick days + 11 company holidays.
• Creative Education Stipend: Annual reimbursements for creative education and development.
• Parental Leave: 16 weeks of fully paid parental leave to both birthing and non-birthing parents.