Manager of Sales Development

Who you are

• You bring 2+ years of sales development experience or 1+ years of SDR management and a proven track record of coaching others. Prior people management experience is highly desired
• Direct experience of hitting goals, and holding yourself and coaching others to be accountable to success metrics
• You have a strong ability to develop and execute lead generation strategies across your team
• You have a strong ability to identify and develop talent
• You are proficient in Salesforce and other sales tools, enabling you to manage and support a remote team effectively, and have experience coaching using platforms such as Gong, Salesloft & Slack
• You excel at inter-departmental collaboration and understand the value of partnering across teams to achieve company goals
• You are passionate about education and share an appreciation for Newsela’s mission of transforming learning experiences for students and teachers alike
• You are experimenting with and leveraging AI to drive greater efficiency in both outbound and inbound lead generation motions

What the job involves

• As the Manager of Sales Development, you will help lead the growth engine of our sales team by coaching and developing a team of Sales Development Representatives (SDRs)
• Reporting to the Director of Strategic sales, you will play a key role in designing and implementing lead generation strategies that drive success in strategic conversations with District and School Administrators
• Your ability to continuously improve team performance and exceed territory goals will be integral to Newsela’s mission of bringing meaningful classroom learning to every student
• You’ll contribute to an inspiring mission to transform teaching and learning in classrooms across the U.S
• Lead, coach, and develop a team of onshore SDRs who play a critical role in initiating partnerships with K–12 schools and districts
• Own SDR team performance across meetings, qualified pipeline generation, conversion rates, and territory coverage; use data to identify opportunities to strengthen execution and business outcomes
• Partner with sales leaders and Account Executives across the Customer organization to align on account strategy, lead follow-up, meeting quality, territory priorities, and shared goals
• Develop and implement lead-generation strategies that resonate with district and school administrators and support strategic sales motions
• Build scalable processes, outreach playbooks, cadences, and enablement that improve SDR productivity and create a consistent prospect experience
• Recruit, onboard, develop, and retain high-performing SDR talent while providing clear coaching, feedback, and performance management
• Collaborate with internal teams to improve cross-functional processes and execute on broader company goals
• Leverage Salesforce, Salesloft, Gong, and other sales tools to manage team performance, workflows, and reporting effectively
• Drive thoughtful adoption of AI tools and best practices to improve SDR productivity, personalize outreach, strengthen prospect research, and streamline inbound and outbound workflows

Benefits

• Healthcare (pets included)
• Continue your learning - on us!
• Discounts and resources to stay healthy
• Commuter savings (trains/bikes)
• Generous time off for your most important job — maternity, paternity, and adoption
• Unlimited time Off