Manager- Paid Ads

Education

Graduate or Postgraduate in Marketing

Company www.plabsventures.com

Experience 7 to 10 Years from Mumbai

Job Task Role

• Conduct campaign and account audits during client onboarding.
• Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
• Implement standardized naming conventions for consistency.
• Develop and implement data-driven campaign strategies aligned with business goals.
• Research target audiences and platform suitability.
• Create media plans using client data, competitor insights, and industry trends.
• Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
• Optimize for key metrics like CTR, CPA, and ROAS.

Our detailed job task role is listed here. For any candidate, expecting to be interviewed, reading through this is mandatory for an interview

Key Success Metrics

• Improvement in KPIs such as ROAS, CPA, and CTR.
• Effi cient budget allocation across platforms.
• Increase in client retention through performance-driven strategies.
• Optimization of conversion tracking and data accuracy.

Key Skills

• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Native Advertising.
• Be able to understand data visualization, or be keen to learn tools such as GA4, Looker Studio
• Strong understanding of bid strategies, audience segmentation, and campaign optimization.
• Excellent communication skills—both written and verbal.
• Ability to analyze campaign performance data and generate actionable insights.
• Experience in conversion tracking, troubleshooting pixel/tag issues, and improving attribution models.
• Ability to work with cross-functional teams to align marketing strategies with business goals.
• Strong project management skills, with the ability to handle multiple accounts and campaigns.

Key Behavioural Traits

• Analytical disposition – Ability to derive insights from data and optimize campaigns eff ectively.
• Go-getter – Proactive in identifying and implementing growth opportunities.
• Self-starter – Takes initiative and works independently with minimal supervision.
• Detail-oriented – Ensures accuracy in campaign setup, reporting, and execution.
• Adaptability – Comfortable working in a fast-paced, ever-evolving digital marketing landscape.

Perks/Opportunities

• Exposure to high-budget campaigns across multiple industries.
• Continuous learning through access to industry trends and exclusive development programs.
• Hands-on experience with new marketing technologies and platforms.
• Career growth opportunities with vertical mobility in the organization.
• Flexible work culture with a focus on accountability and performance.
• Opportunity to lead teams and business - vertical and horizontal growth

Skills: conversion tracking,communication,optimization,linkedin,meta ads,agency,media planning,campaigns,metrics,strategist,client management,team management,google ads