Manager - Performance & Growth Marketing

Your Role:

1. Own and manage an allocated slice of the performance marketing budget with real accountability for its results, rolling up to the Head of Growth's overall strategy - Meta and Google performance advertising fundamentals are the base of this role
2. Own creative strategy and production for performance marketing channels; track and understand social and cultural trends, i.e. what's working, what's not, what's genuinely on-point versus off and translate that directly into sharper performance-centered creative strategy, audience cohorts, and funnels (Instagram ads, boosted posts, boosted reels) that convert, not content for its own sake.
3. Translate the overarching growth strategy into tactical execution across social and community initiatives; rigorously filter brand relevance efforts from performance-driven player acquisition, establishing clear analytics frameworks to evaluate impact
4. Ideate & plan growth strategy across community-adjacent channels like Discord, working with Customer Support on leveraging community as a channel; this is about judgment and rigor applied to community as a scaling channel, not owning it as a standalone creative deliverable.
5. Report on blended performance and social/community metrics, feeding results back into the Head of Growth's testing framework

Must Have:

1. Typically, this role would require 3-5 years of hands-on performance marketing execution (Meta/Google campaign setup and optimization) with direct accountability for an allocated budget - this is the fundamental base of the role
2. Sharp, demonstrated fluency in social and cultural trends - the instinct to track what's actually working across platforms and translate it into performance creative and targeting, not just content production
3. A real point of view on cohorting and audience segmentation - comfortable defining who a piece of content or a campaign is actually for, and why
4. Native fluency with Gen Z digital and gaming culture - sharp enough to judge what's on-trend / on-brand or off and taking those calls for us
5. AI-native working habit - uses AI tools by default across trend-tracking, performance analysis, and reporting beyond basic efficiency-driven workstreams

Good to Have:

1. Working familiarity with Discord, or demonstrated ability to ramp quickly on it
2. Direct experience in gaming, esports, or another fandom-driven category
3. Comfort with social-listening or trend-tracking tools, and turning findings into paid creative
4. Experience building organic community/content from near-zero is a plus, but secondary to the performance fluency core of this role