Manager, Performance Creative Strategy – Hello Fresh

At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world’s leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

HelloFresh is seeking an entrepreneurial, strategic, and analytical Creative Strategy Manager to join our Performance and Innovation Team. This role reports to the Head of Creative Production and will partner closely with the Brand Creative team and Growth Marketing teams.

Our Performance Innovation team is an entrepreneurial creative studio focused on delivering a high output of creative assets for our growth partners. You will need to love working in a fast paced environment and enjoy finding creative solutions to drive performance across paid digital channels including Meta, TikTok, YouTube, Google etc.

You will be responsible for working collaboratively with the growth team and the creative performance innovation team to build end-to-end strategy, testing, and creative management to drive results. The ideal candidate will be ready to react to growth briefs by applying data-driven insights and creative solutions for channels, collaborate with the creative team on static + video concepts, ensure brand guidelines are adhered to throughout creative production. You’ll be able to quickly react to data and guide the creative team on producing more conversion driving assets.

You will …

• Partner with Growth teams and GM teams to build strategic creative briefs that drive conversions on paid channels
• Bring learnings and insights to every project to ensure we are delivering best in class creative
• Identify key creative testing opportunities and brief in assets that align with testing goals
• Have a deep understanding of what performs and what does not, and an ongoing push to unlock new growth via paid channels in partnership with product marketing and growth marketing.
• Collaborate closely with the creative team to develop high-quality, compelling content that drives user engagement, conversion, and measurable results
• Monitor and analyze the performance of Performance and Innovation assets, using data-driven to identify areas for optimization and improvement
• Share performance insights and next steps regularly with marketing leadership and creative partners
• Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels
• Stay informed about industry trends, platform updates, and emerging technologies to incorporate innovative techniques that enhance campaign performance

You are…

• Someone with a contagious “can-do” attitude that thrives in fast-paced environments
• Passionate about owning projects from start to finish
• Comfortable leading through ambiguity and digging into the details to solve
• Exceptional with communication skills, both written and verbal
• Fluent in paid social media channels and growth marketing

At a minimum, you have…

• Bachelor’s degree in Advertising, Business, Marketing, Communications, or equivalent required
• 5-7 years of creative strategy / marketing experience ideally at a start-up; specifically, on a team that handles high volume of output, and drives results for a fast growing business
• Experience writing creative briefs and providing thoughtful feedback for marketing assets
• Excellent interpersonal, verbal and written communication skills
• Experience in planning and executing marketing campaigns from start to finish

You’ll get…

• Competitive Salary & 401k company match that vests immediately upon participation
• Flexible Spending Account (FSA)
• Pre-tax commuter benefits
• Generous parental leave of 16 weeks, PTO, and Holidays
• $0 monthly premium and other flexible health plans effective first day of employment
• 85% discount on your subscription to HelloFresh (as well as other product initiatives)
• 15% discount on friends & family meal kit subscriptions
• In-office snacks, weekly catered lunches, and fun events
• Company-sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$101,430—$138,000 USD