Manager - Performance Marketing

About ZEE5

ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India & global markets. With a line-up of top-rated shows of India across 12 languages, ZEE5 provides access to best TV shows and Top Bollywood blockbusters, apart from 100,000+ hours of network content. We are on a

mission to create India’s top 2 OTT brand and the next big rise at the content hub in internal markets!!

Position Overview:

The Campaign Manager shall be an integral part of the digital performance marketing team in driving & executing the Facebook & Google Campaigns for building year on year 4x business growth. The incumbent will have a firm grasp on understanding the data and performance marketing tools to build digital analytics capability and a ROI driven approach to create a buzz amongst our viewers.

Your Success is our Success:

If you are an exceptional team player who is ready to break down walls and pave the way with a team who are enthusiastic, technology driven, loves to think big, experiment and learn then this role and this team is for you! Self-starters with a “deploy on day one” mindset are the perfect match for us.

What You’ll Do:

• Execution and implementation of paid campaigns via Facebook, Google Channels, Programme Channels, Media planning and buying on digital, drive new digital initiatives to generate new demand and convert new subscribers.

• Optimizing ROAS (return on ads spend)

• Ownership of end-to-end paid campaigns execution across channels

• Build intuitive and robust dashboards which will help in measuring and acting upon basis campaign performance.

• Analyze campaign results, develop analytical & data driven methodologies to scale up campaigns efficiently.

Who You Are:

• 2-3 years of hands-on experience in digital performance campaigns on: FB Ads Manager & Google Ads Manager.

• Managed App Campaigns (App install / App remarking) at scale FB and Google campaigns.

• Has experience of working on tracking & analytics tool - Appsflyer/Adjust.

• Subject matter expert to all things digital, expert in programmatic ad buying, social media planning, social media analytics for growth in content and campaign engagement.

• Highly analytical & good at campaign data analysis & reporting – Excel & Power Point Presentations.

• Good to Have: Has worked across different tools & platforms such as Mix Panel, Automating reports from marketing channels, preferably.

We are a team dedicated to changing lives with a work hard – play hard attitude because together, we aspire to be extraordinary, not as a goal, but as the standard.

We cannot wait to meet the next member of o