Manager- Performance Marketing

About the Role

We are looking for a Manager – Optimization who combines strong performance marketing expertise

with business understanding, analytical thinking and a strong ownership mindset.

The role involves owning the performance of a portfolio of e-commerce brands, developing optimization

approaches across digital advertising platforms, and working closely with clients to drive measurable

business outcomes.

You will be expected to go beyond campaign execution — understanding the client's business,

identifying growth opportunities, solving performance challenges and continuously improving campaign

efficiency.

Key Responsibilities

Performance & Optimization

• Own the overall performance of a portfolio of e-commerce clients.

• Manage and optimize large-scale campaigns across Meta, Google and other relevant digital

platforms.

• Analyze campaign, customer and business data to identify trends, opportunities, risks and areas

for improvement.

• Drive continuous experimentation across audiences, creatives, budgets, bidding, funnels and

campaign structures.

• Identify opportunities to scale advertising spends while maintaining performance efficiency.

• Monitor key performance metrics and proactively identify deviations and performance

challenges.

• Develop actionable optimization plans based on campaign and business data.

• Ensure consistent improvement in campaign performance through structured testing and

learning.

Client Consulting & Relationship Management

• Act as a performance marketing partner to clients, understanding their business model,

category dynamics, growth priorities and challenges. Lead performance discussions and communicate insights, recommendations and action plans to

clients and senior stakeholders.

• Translate complex data and performance metrics into clear and actionable business insights.

• Proactively identify potential issues and take ownership of firefighting and resolution of critical

client situations.

• Build strong client relationships through regular communication, effective problem-solving and

consistent delivery.

• Understand client business objectives and ensure campaign decisions are aligned with broader

business goals.

What We’re Looking For

• 7–9 years of experience in performance marketing / digital marketing, preferably with an ecommerce

or agency background.

• Strong hands-on experience with Meta and Google Ads; exposure to Amazon Ads will be an

advantage.

• Strong understanding of the e-commerce funnel, from customer acquisition to conversion and

retention.

• Experience managing large advertising budgets and scaling campaigns while maintaining

performance efficiency.

• Strong understanding of performance metrics such as ROAS, CAC, CPA, CTR, CVR, AOV, LTV and

profitability metrics.

• Strong analytical and problem-solving skills with the ability to derive actionable insights from

data.

• Excellent client-facing, communication and presentation skills.

• Ability to connect campaign performance with overall business outcomes.

• Strong ownership mindset with the ability to work independently in a fast-paced environment.

• Ability to manage multiple clients, priorities and projects simultaneously.

• Google / Meta certifications will be an added advantage.