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Manager, Performance Strategy & Yield

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Onsite

Manager, Performance Strategy & Yield

SPH Media Limited

Manager, Performance Strategy & Yield

1 month ago

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Important information


Contract type:

Permanent

Location:

Singapore

Work mode:

Onsite

Published on:

15 September 2026

What they need


  1. Yield and Inventory Strategy
  • Analyse inventory supply, demand, sell-through rates, pricing and eCPM trends to identify revenue opportunities
  • Recommend how inventory should be prioritised across direct, performance and programmatic demand
  • Identify underutilised, low-yielding or high-value inventory and develop actions to improve monetisation
  • Assess the impact of commercial partnerships and platform decisions on revenue, yield and inventory availability
  • Work with relevant teams to establish clear performance benchmarks and reporting
  1. Performance Proposition and Commercial Growth
  • Help develop performance-led solutions that address client objectives across the marketing funnel
  • Translate SPH Media’s inventory, audience and data strengths into clear, sellable propositions
  • Partner Sales on strategic pitches, client reviews and opportunities requiring performance or programmatic expertise
  • Analyse campaign and client performance to identify opportunities for renewal, upselling and incremental investment
  • Monitor market developments across programmatic, ad technology, audience targeting and measurement, and recommend practical responses
  1. Performance Intelligence and Optimisation
  • Build a consolidated view of commercial and campaign performance across platforms
  • Turn data into actionable recommendations, not simply reports or dashboards
  • Work with campaign teams to identify the causes of underperformance and recommend improvements
  • Establish feedback loops so campaign learnings inform product development, pricing, inventory strategy and future pitches
  • Support the development of dashboards covering revenue, yield, sell-through rate, inventory utilisation and key campaign outcomes
  1. Cross-Functional Leadership
  • Serve as the performance and programmatic subject-matter expert across Commercial
  • Connect Sales, Ad Products, Campaign Operations, Data and Technology around shared commercial priorities
  • Present clear recommendations and trade-offs to senior leadership
  • Help build performance capability across teams through playbooks, case studies and training

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