Manager - PR & Communications

Manage SEVEN's PR and communications activity within the Commercial Division's Marketing function, within the PR & Events unit. Implement PR, media relations, corporate communications, openings and events, and outbound sponsorship activations to protect and grow SEVEN's reputation and brand visibility.

Accountabilities

• Implement the approved PR and external communication plans across SEVEN's destinations and attractions to strengthen brand visibility and reputation
• Manage media relations and media monitoring activity to secure accurate, timely coverage and to flag reputational issues early
• Develop corporate communication content and messaging in line with SEVEN's brand guidelines to keep external narratives consistent
• Facilitate PR and communication delivery for openings and events with internal teams and external partners to support successful launches
• Coordinate outbound sponsorship activations with Marketing and Commercial stakeholders to deliver agreed brand and partnership outcomes
• Apply media and channel selection to campaigns and announcements to reach target audiences effectively
• Track and report PR and media effectiveness to the Senior Manager - PR & Communications to support informed communication decisions

Managerial Accountabilities

• Coach and develop PR & Events team members to build capability in PR, media relations, communications and event delivery
• Manage work allocation, performance objectives and reviews within the PR & Events unit to sustain consistent, accountable delivery
• Implement delegated budget and vendor controls for PR, events and sponsorship activations to keep spend within approved limits
• Apply SEVEN's communication governance, approval and escalation routines within the unit to protect reputation and reduce risk

COMPETENCIES

Leadership Competencies

Lead by Great Example — Proficiency Level: Developing

• Demonstrates some desired behaviors and values, although inconsistently
• Makes efforts to model the desired mindsets and behaviors to inspire the team
• Shows potential for growth and improvement in leading by example
• Seeks guidance and feedback to enhance leadership behaviors

Exhibits Agility — Proficiency Level: Developing

• Demonstrates some adaptability to change but may require support in uncertain situations
• Makes decisions with caution, seeking input from others when faced with challenges
• Shows willingness to embrace change and learn from new experiences
• Actively seeks opportunities to enhance agility and navigate uncertainty more effectively

Articulates The Vision — Proficiency Level: Developing

• Conveys a general understanding of the vision, although may require clarity and refinement
• Strives to articulate the vision in a way that motivates and engages others
• Seeks assistance or guidance to improve the articulation of the vision
• Demonstrates openness to feedback and actively works on improving vision communication skills

Develop & Empower Others — Proficiency Level: Developing

• Applies foundational knowledge and skills to support the development of team members
• Demonstrates an ability to provide constructive feedback and guidance to help others improve their skills and performance
• Actively seeks opportunities to mentor or coach junior team members and support their growth or development
• Expresses interest in learning how to effectively empower others

Core Competencies

Joint Effort — Proficiency Level: Proficient

• Works effectively as a member of a team, actively contributing to team goals and outcomes
• Demonstrates good interpersonal skills, listens actively, and values diverse perspectives
• Collaborates with team members, sharing information, resources, and expertise to achieve common objectives
• Builds positive relationships within the team and fosters a supportive and collaborative team environment

Outcome Orientation — Proficiency Level: Proficient

• Independently sets clear and challenging goals, aligning them with desired outcomes
• Prioritizes tasks effectively, managing time and resources efficiently to maximize productivity
• Pays attention to detail, ensuring accuracy and quality in work outputs
• Proactively identifies and addresses problems or obstacles to achieve desired results
• Demonstrates a result-oriented mindset, taking ownership of outcomes and seeking continuous improvement

Yes to Fun! — Proficiency Level: Proficient

• Consistently maintains a positive and upbeat attitude, even in challenging situations
• Demonstrates enthusiasm for work tasks and projects, inspiring others with their energy and passion
• Actively participates in team-building activities and fosters a sense of fun and enjoyment among colleagues
• Brings a sense of humor and lightheartedness to the workplace, creating a positive atmosphere

Innovation & Creativity — Proficiency Level: Proficient

• Independently applies knowledge and skills to generate and implement innovative ideas that lead to tangible results and improvements
• Demonstrates a solid understanding of the principles and techniques of innovation and creativity, using various tools and methodologies
• Provides guidance and support to junior employees, sharing best practices, and promoting a culture of innovation within the team or organization

Customer / Guest Focus — Proficiency Level: Proficient

• Consistently delivers exceptional service to customers, exceeding their expectations
• Responds promptly and effectively to customer inquiries, requests, or concerns
• Demonstrates professionalism and courtesy in all interactions with customers
• Actively seeks feedback from customers to identify areas for improvement and enhance customer satisfaction

Continuous Learning — Proficiency Level: Proficient

• Takes ownership of personal and professional development, proactively seeking out learning opportunities
• Stays current with industry advancements, trends, and best practices through various sources such as books, articles, conferences, or webinars
• Applies new knowledge and skills to improve performance and contribute to achieving organizational goals
• Shares acquired knowledge and insights with colleagues to foster a culture of continuous learning

TECHNICAL COMPETENCIES

External Communication Planning & Strategy — Proficiency Level: Advanced

• Crafts bold, forward-looking PR strategies that elevate brand visibility and thought leadership
• Integrates PR planning seamlessly with broader marketing and communications initiatives
• Proactively cultivates strategic public relationships that enhance brand reputation and advocacy
• Leverages data-driven insights to anticipate and address emerging public relations challenges

Public & Media Relations — Proficiency Level: Advanced

• Designs innovative media monitoring frameworks that leverage cutting-edge tools and technologies
• Collaborates cross-functionally to embed media monitoring insights into strategic decision-making across the organization
• Develops innovative media and channel selection strategies that take into account emerging trends and technologies
• Integrates media and channel selection into broader marketing and communication plans

Content & Media Production — Proficiency Level: Advanced

• Leads the creation of innovative, impactful content that captivates audiences and drives desired business outcomes
• Empowers cross-functional teams to explore new content formats and storytelling approaches
• Champions culturally-sensitive communication practices that foster global brand relevance and community engagement

Events Management — Proficiency Level: Advanced

• Collaborates with cross-functional teams to integrate event planning with broader marketing and communication initiatives
• Pioneers innovative approaches to event protocol that elevate the overall event experience
• Collaborates with cross-functional teams to integrate event evaluation into broader organizational objectives and decision-making

Events Execution — Proficiency Level: Advanced

• Devises innovative resource management strategies that enhance event execution efficiency and resilience
• Empowers cross-functional teams to develop and execute robust contingency strategies
• Collaborates with stakeholders to optimize event financial and timeline planning
• Collaborates with cross-functional teams to optimize the integration of logistics with overall event strategy

Requirements Bachelor's degree in Marketing, Communications, Business Administration or a related field.

Preferred (any one): CIPR Professional PR Diploma (Chartered Institute of Public Relations); APR - Accreditation in Public Relations (PRSA); CMP - Communication Management Professional (GCCC / IABC).

Minimum 7 years of total experience in a relevant field.