Manager Product Incubation

Purpose & Overall Relevance For The Organisation This role supports the Director Product Incubation in driving the Digital / DTC Exclusive product agenda end-to-end. The role executes the Product Incubation Process on a day-to-day basis – translating strategy and range direction into structured plans, coordinating cross-functional delivery, and running the in-season “read & react” loop for exclusives.

Key Responsibilities Strategy & Range: Support the Director in shaping the Digital/DTC exclusive strategy & range direction and translate it into actionable range plans.

• Maintain the strategic view of the digital exclusive assortment across the responsible categories and platforms, providing analysis and recommendations to the Director.
• Prepare and maintain the digital exclusive brief framework (CSI) to ensure consistent, high-quality creation briefs.
• Support the definition of the digital exclusive range plan (GTMSO) and align execution with GTM key milestones.
• Help identify digital new range opportunities and prepare supporting business cases (e.g., KOL co-creation, IP/graphic collaborations such as 618小韩风 pack, MFY E-game DNF graphic collab).
• Co-work with the trading team to support digital by-platform buy (on top of current categories buy) to further accelerate business growth opportunities.

Incubation Planning Operate the Product Incubation Process on a day-to-day basis and coordinate its execution across teams.

• Support to build and maintain the digital Product Incubation plan for SMM and TM.
• Facilitate T1 product workshops to define USP & testing approach on a monthly basis based on the launch plan.
• Coordinate with Digital Marketing to prepare content and samples ahead of launch.
• Support the seasonal kickoff and product introduction together with the Digital cross-team.

In-Season Read & React Run the in-season “read & react” loop for exclusives to enable faster, more effective in-season decisions and performance optimization.

• Establish and maintain tracking schemes and templates for priority products.
• Generate data-driven insights and coordinate cross-team to implement clear action plans.
• Provide product inputs and performance summaries to inform next-season adjustments.

Cross-Functional Coordination

• Serve as an operational point of contact for cross-functional partners on incubation topics, ensuring smooth day-to-day collaboration.
• Drive differentiated, store-level planning and tracking to strengthen product performance.
• Support the shift to IP-driven product initiatives to strengthen inline and new product presence across the responsible categories.

Key Relationships

• Digital Excellence
• Digital Business Planning & Analytics
• Digital Marketing
• Digital Commercial (Platforms)
• Digital Buying & Trading
• Product BU
• Demand Planning

Knowledge, Skills And Abilities

• Solid commercial and business acumen, with good product and consumer sense.
• Good understanding of online business and product lifecycle management.
• Good sense of consumer, market and industry trends, with the ability to translate insights into actionable product plans.
• Ability to operate structured processes and coordinate delivery across functions.
• Strong analytical skills to support in-season read & react and data-driven decision making.
• Effective communication, collaboration, and stakeholder-management skills.

Requisite Eduction And Experience/ Minimum Qualifications

• Bachelor’s degree required
• Minimum 5 years of work experience in product / merchandising / buying or related digital commercial functions.
• Fluent written and spoken English & Mandarin.

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