Manager, Product Management

About the role

To plan, organize and implement activities in line with Department marketing objectives, integrating directions from brand clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.

Key responsibilities

• Manage the P&L of the appointed agency (ies) within assigned portfolio and ensure the yearly preset objectives are met through execution of sound marketing strategies / marketing plans
• Work and execute on the approved Marketing Working Budget (MWB) and by optimizing allocated funds into building brand awareness & to promote the brands sell-through
• Continuously strengthen mutually beneficial trading relationship with clients through enhancing value and meeting agreed objectives
• Resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities
• Ensure optimum balance between various marketing activities: Brand building exercises (media advertising, PR/ event sponsorships, product launches, sampling etc), Product / Category Education (internal & external product trainings, webinars etc), All trade marketing activities (for example POSM deployment, promoters, fixtures, display stands, planogram, trade campaigns etc), Consumer marketing (sampling, bundle buys, gift with purchase, digital /ecommerce platforms etc)
• Ensure all marketing activities are within allocated A&P budget determined for relevant agencies
• Ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms
• Liaise closely with clients to secure full or partial activities funding ad-hoc activities
• Work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives
• Determine merchandising standards as custodian of the brand's image at retail level

About you

• Participate and support any teamwork activities
• Conduct or make available scheduled product trainings to internal team and external