Manager - Product Management

Role Summary:

The Manager - Product Management will own the strategy, development, commercialization, and lifecycle performance of the assigned portfolio. Identify market opportunities, build product roadmaps, lead cross-functional product-development initiatives, develop value propositions and go-to-market plans, manage pricing and profitability, and monitor portfolio performance to deliver sustainable business growth.

Roles and Responsibility:

A. Portfolio Strategy & Growth

• Define and execute the portfolio strategy aligned with business objectives, growth priorities, and profitability targets.
• Identify portfolio gaps, growth opportunities, and white-space opportunities across segments, applications, channels, and geographies.
• Develop category roadmaps and portfolio plans to drive market share, growth, and portfolio improvement.
• prioritize investments and initiatives based on market attractiveness, strategic fit, competitive advantage, and commercial potential.

B. Market, Customer & Competitive Insights

• Generate actionable market, customer, and competitive intelligence to support portfolio decisions.
• Track market trends, customer needs, industry developments, and emerging technologies.
• Conduct competitor benchmarking across portfolio, pricing, positioning, value proposition, and go-to-market activities.
• Translate insights into product, pricing, innovation, and growth opportunities.

C. Product Roadmap & Innovation Management

• Develop and manage product roadmaps aligned with customer needs, market opportunities, and business priorities.
• Identify, evaluate, and prioritize IPD, NPD, and portfolio enhancement opportunities.
• Define product concepts, business requirements, target applications, and commercial objectives.
• Drive innovation pipeline governance from concept through commercialization.

D. Product Development & Commercialization

• Lead cross-functional product development projects through defined stage-gate processes.
• Ensure timely completion of development milestones, validation activities, certifications, and launch readiness.
• Coordinate customer trials, pilot programs, and technical validations.
• Conduct post-launch reviews and track delivery against approved business cases.

E. Portfolio Lifecycle & SKU Management

• Manage products across lifecycle stages to maximize growth, profitability, and strategic relevance.
• Monitor portfolio performance across revenue, volume, margin, inventory, and market adoption.
• Lead SKU rationalization, portfolio simplification, migration, and phase-out initiatives.
• Maintain portfolio integrity and product master data governance.

F. Pricing, Profitability & Value Engineering

• Develop pricing strategies to enhance competitiveness, value capture, and profitability.
• Conduct pricing analysis, price-volume-mix reviews, and profitability assessments.
• Identify and deliver VAVE and cost optimization initiatives without compromising customer value.
• Evaluate business cases, investment returns, and margin improvement opportunities.

G. Value Proposition & Go-to-Market

• Develop compelling value propositions and positioning strategies for products and solutions.
• Translate product features into customer and commercial benefits.
• Define and execute product launch and go-to-market plans.
• Monitor launch performance and drive corrective actions where required.

H. Product Communication & Capability Building

• Develop product communication tools, technical literature, sales assets, and training materials.
• Enable Sales, Marketing, channel partners, and customers through effective product training.
• Ensure consistency and accuracy of product messaging across all touchpoints.
• Support customer-facing teams with product expertise and competitive positioning.

I. Portfolio Governance & Business Performance

• Establish KPIs, scorecards, and performance dashboards for the assigned portfolio.
• Lead portfolio reviews, PMR discussions, and business performance assessments.
• Track benefits realisation, portfolio health, innovation pipeline performance, and action closures.
• Provide management with performance insights, recommendations, and decision support.

J. Compliance, Risk & Quality Management

• Ensure compliance with applicable quality, regulatory, safety, and legal requirements.
• Support complaint analysis, corrective actions, and continuous product improvement.
• Assess product risks throughout development, launch, and lifecycle stages.
• Ensure robust product documentation, claims management, and certification compliance.

K. Planning, Budgeting & Resource Management

• Develop annual product plans, launch calendars, and portfolio priorities.
• Manage product development, research, and market activation budgets.
• Evaluate investment effectiveness and ensure optimal resource allocation.
• Support annual planning and long-range business plans.

L. Cross-Functional Stakeholder Management

• Collaborate closely with Sales, Marketing, R&D, Manufacturing, Supply Chain, Finance, Quality, Procurement, and external partners.
• Lead cross-functional alignment to ensure successful delivery of portfolio objectives.
• Manage external agencies, consultants, development partners, and vendors where applicable.
• Drive accountability, decision-making, and execution discipline across stakeholders.

Skills and Competencies

Portfolio Strategy & Category Management, Product Lifecycle Management, Market & Competitive Intelligence, Product Roadmap & Innovation Management, IPD / New Product Development, Pricing & Profitability Management, Product Launch & Go-to-Market, PMR & Portfolio Governance, Value Engineering (VAVE), and Cross-Functional Stakeholder Management.

Core Values for the Role (Aliaxis Values):

Embodies the Aliaxis values of We Care, We Dare, and We Deliver through customer focus, innovation-driven decision making, collaborative leadership, ownership, and execution excellence.

Stakeholder Management:

Internal

Senior Management, Sales, Marketing, R&D, Manufacturing, Quality, Supply Chain, Procurement, Finance, Legal, Service, IT, and HR

External

Customers, Channel Partners, Influencers, Consultants, Agencies, Suppliers, Laboratories, Industry Associations, Technology Partners, and Regulatory Authorities