Manager Product Marketing

Role & responsibilities

Key Responsibilities

1. Brand Messaging & Positioning

• Refine website copy, headlines, and product messaging to clearly communicate Talentilos value to recruiters and consultants.
• Create core messaging pillars and maintain a consistent brand tone thats professional yet approachable.
• Build and maintain a style guide (colors, visuals, tone, and key messages).

2. SEO, SEM & Organic Growth

• Conduct keyword research (e.g., AI recruitment software, ATS for staffing agencies).
• Handle on-page & off-page SEO, link building, and content publishing.
• Manage Google Analytics / Search Console, track traffic, and improve rankings.
• Plan 2–3 blog posts/month with keyword and topic optimization.

3. Lead Funnel Setup & Email Nurturing

• Build a lead funnel (Website Form Email drip Demo CRM entry).
• Create and automate email sequences for demos, product updates, and churn re-engagement.
• Use tools such as Zoho CRM, HubSpot, or Mailchimp for automation and reporting.

4. Performance Marketing (Optional)

• Run Google Search / LinkedIn Ads campaigns targeting recruiters and staffing firms.
• Optimize campaigns for CPL, ROAS, and lead quality, not just volume.
• Prepare monthly performance dashboards.

5. LinkedIn & Social Strategy

• Develop a LinkedIn content plan for the founder and company page.
• Write 2 posts per week (1 thought-leadership, 1 product).
• Engage with recruiter communities and monitor engagement metrics.

6. Sales Collateral & Internal Enablement

• Create and refine pitch decks, proposals, brochures, and case studies.
• Maintain a central repository of client-facing marketing assets.
• Prepare demo scripts, feature explainers, and comparison sheets.

7. PR, Partnerships & Events (Later Phase)

• Identify HRTech newsletters, podcasts, and communities for brand collaborations.
• Support participation in webinars and niche HR events.
• Explore partnerships with HR training and recruitment bodies.

8. Analytics & Reporting

• Track performance metrics (traffic, conversion rate, CPL, etc.).
• Present insights and improvement plans to leadership monthly.

9. AI & Automation Integration

• Use AI tools (ChatGPT, Jasper, Canva Magic Write, etc.) for smart content creation.
• Automate marketing workflows (email sequences, lead scoring).
• Experiment with AI personalization — like recruiter-specific JD emails and product nudges.

Preferred candidate profile

• 5-10 years of marketing experience (preferably in B2B SaaS, HRTech, or startup environments).
• Strong understanding of SEO, CRM tools, email automation, and content marketing.
• A storyteller who enjoys creating clarity and simplicity around complex products.
• Hands-on with tools like Google Analytics, Search Console, HubSpot/Zoho CRM, Canva, and LinkedIn Ads.
• Bonus: Experience working with AI or automation-based products.