Manager - Project Marketing

Manager Project Marketing

Job description

About the Role:

We are seeking a dynamic and results-driven Manager Project Marketing to lead the end-to-end marketing strategy and execution for our residential real estate projects in Pune & Mumbai. The candidate will be responsible for conceptualizing, implementing, and monitoring all marketing initiatives that drive brand visibility, generate leads, and support sales conversions.

Key Responsibilities:

• Marketing Strategy & Planning

• Develop and execute comprehensive marketing plans for each residential project.

• Position the project effectively in the market, highlighting USPs and value proposition.

• Manage marketing budgets, timelines, and ROI on campaigns.

• Campaign Management

• Drive offline marketing campaigns, offline activations, print media, OOH, and BTL activities.

• Coordinate with agencies for creative, media planning, and campaign execution.

• Monitor campaign performance and optimize for maximum impact.

• Lead Generation & Nurturing

• Design and execute lead generation strategies across offline channels.

• Support sales team by providing content for lead nurturing and relevant marketing collaterals.

• Track and analyze lead funnel data to improve conversion ratios.

• Branding & Communication

• Develop all project-related marketing collaterals brochures, videos, presentations, microsites, etc.

• Ensure consistent brand communication across all customer touchpoints.

• Conduct market research and competitor analysis to refine positioning.

• Events & Engagement

• Plan and execute launch events, site activations, channel partner meets, and customer engagement events.

• Work closely with sales and CRM teams for seamless execution.

• Other Marketing Related Activities

• Ensuring Approved and Checked Bills processing in time

• Keeping a track of campaigns costing, overall tracking of spends, etc

• Developing new vendors and agencies for various activities and managing all internal and external stakeholders effectively.

Desired Candidate Profile:

• Education: MBA/PGDM in Marketing (preferred) / Graduate with relevant marketing experience.
• Experience: 58 years in real estate project marketing / property marketing.
• Strong exposure to Mumbai & Pune real estate market and consumer insights.
• understanding of digital & social media marketing platforms (Google, Meta, SEO/SEM) and analytics tools.
• Excellent communication, stakeholder management, and project management skills.
• Creative thinker with ability to translate ideas into impactful campaigns.

What We Offer:

• Attractive compensation with performance-linked incentives.
• Opportunity to lead marketing for prestigious residential projects in Mumbai.
• Fast-paced, entrepreneurial work environment with career growth opportunities.