Manager, Retail Marketing

Job Summary:

The Retail Marketing Manager is responsible for the end-to-end management of all retail marketing activities, including planning, budgeting, execution, and continuous improvement to drive retail sales. This role will also lead and supervise the Designers team in producing high quality marketing materials, while ensuring effective collaboration across internal and external stakeholders.

Job Responsibilities:

Your responsibilities as Manager, Retail Marketing will include, but not be limited to:

Strategic Planning & Calendar Management

• Develop and manage the annual retail trade calendar
• Plan, strategize, and evaluate retail marketing activations, identifying opportunities for improvement

Campaign & Promotion Management

• Lead the Retail Marketing team in executing strategic retail promotions, campaigns, events, and advertising initiatives with precision and efficiency
• Develop in-store marketing strategies and point-of-sale materials to enhance the customer shopping experience
• Ensure annual sales targets are met through tactical and data-driven marketing strategies

Collaboration & Partnerships

• Build strong working relationships with internal teams and external partners to develop impactful marketing strategies
• Identify opportunities for brand visibility through partnerships and joint marketing initiatives

Budget & Performance Management

• Manage the A&P budget to maximize ROI
• Monitor, analyse, and report on campaign performance, providing data-driven recommendations for improvement

Operational & Team Leadership

• Oversee multiple divisions, including mall marketing, mailroom, and design & creative teams
• Manage day-to-day operational and administrative functions to ensure seamless execution of marketing activities
• Lead, mentor, and motivate the team to achieve departmental goals

Other Responsibilities

• Handle ad hoc tasks and projects as assigned by Line Manager or/and Management

Job Requirement:

• Must possess at least a Bachelor’s Degree in Marketing, Business, Communication, or a related field
• Have a minimum of five (5) years of hands-on experience in marketing, preferably within the sports retail industry
• Strong understanding of promotional activities, mall events, and retail activations
• Keen eye for effective design and attention to detail
• Strong analytical skills with high numerical accuracy
• Excellent leadership, negotiation and supplier relationship management skills
• Exceptional communication and coordination skills
• Collaborative team player with a positive attitude and the ability to thrive in a fast-paced environment