Manager, SEO

Manager, SEO

Remote Canada

Job Description

Position Summary

Enspire for Enterprise is a digital marketing agency providing scalable marketing solutions to franchise, multi-location, and enterprise organizations. We help brands unify, scale, and optimize national and local marketing through a combination of strategy, technology, data, and execution.

We are seeking an experienced Manager, SEO to lead our SEO and Content teams and drive the performance and evolution of Enspire’s SEO offering. This role combines people leadership, Search Engine Optimization (SEO) strategy, Generative Engine Optimization (GEO) , operational excellence, product development, and client consultation.

As Enspire’s senior SEO subject matter expert, the Manager, SEO will establish best practices, develop scalable processes, guide strategy for key accounts, support Sales and Client Services, and ensure our programs deliver measurable improvements in organic visibility, qualified traffic, leads, local search performance, and visibility across AI platforms.

Key Responsibilities

SEO, GEO & Product Leadership

• Own the strategy, performance, and ongoing evolution of Enspire’s SEO, Local SEO, and GEO offerings.
• Establish best practices across technical SEO, on-page SEO, content, off-page SEO, local search, Google Business Profile, structured data, entity optimization, and AI-search visibility.
• Develop strategies that improve brand visibility, rankings, citations, mentions, and discoverability across traditional search engines and AI platforms.
• Translate changes in search engines and AI platforms into SEO and GEO strategies and prioritized initiatives that improve client outcomes, scalability, and profitability.
• Partner with Technology, Analytics, and other teams to improve SEO and GEO tools, reporting, automation, and operational capabilities.

Team Leadership & Operational Excellence

• Lead, coach, and develop a high-performing team of SEO and Content professionals.
• Establish clear expectations, performance standards, scorecards, and development plans.
• Ensure client work is delivered accurately, efficiently, and consistently while meeting quality and productivity expectations.
• Monitor team capacity and identify opportunities to improve processes, workflows, quality assurance, and automation.
• Recruit and develop strong talent while building future leaders within the team.

Client Strategy & Performance

• Provide strategic oversight for key and complex SEO and GEO programs, particularly franchise, multi-location, and enterprise clients.
• Analyze organic rankings, traffic, leads, local visibility, AI visibility, brand mentions, citations, and other KPIs to identify risks and growth opportunities.
• Translate complex search and AI-discovery data into clear insights, priorities, and recommendations for clients and internal teams.
• Partner with Client Services on strategic accounts, performance reviews, escalations, retention opportunities, and growth initiatives.
• Develop scalable playbooks and frameworks that enable teams to consistently deliver effective SEO, Local SEO, and GEO strategies.

Sales & Subject Matter Expertise

• Serve as Enspire’s senior internal subject matter expert for SEO, Local SEO, and GEO.
• Evaluate prospective clients, identify search and AI-visibility opportunities, and contribute to sales strategies and presentations.
• Develop training, documentation, and playbooks that strengthen SEO and GEO knowledge across the organization.
• Help position Enspire as a digital marketing authority by sharing relevant industry insights and thought leadership.

Analytics, Technology & Vendors

• Define and monitor SEO, GEO, operational, revenue, and profitability metrics.
• Ensure reporting platforms provide clear and actionable insights for internal teams and clients across traditional and AI-powered search.
• Evaluate and manage key SEO tools, AI-search measurement platforms, technology, data providers, and vendor relationships.
• Identify opportunities to use AI and automation to improve analysis, reporting, quality assurance, content workflows, and execution.

Qualifications

• 5+ years of progressive SEO experience, including hands-on development and execution of SEO strategies.
• 2–3+ years of experience leading or managing SEO, Content, or Digital Marketing professionals.
• Strong expertise across technical SEO, on-page SEO, content strategy, off-page SEO, local SEO, and Google Business Profile.
• Strong understanding of GEO, AI-powered search, entity optimization, structured data, brand authority, citations, and how content is surfaced within large language models and generative search experiences.
• Experience with franchise, multi-location, enterprise, or large-scale SEO programs is strongly preferred.
• Demonstrated ability to connect SEO and GEO strategies to measurable business outcomes, including rankings, organic traffic, qualified leads, revenue, AI visibility, brand mentions, and citations.
• Strong analytical skills and experience with platforms such as Google Search Console, Google Analytics, Google Business Profile, Ahrefs, Semrush, Screaming Frog, Looker Studio, Power BI, or similar tools.
• Proven ability to lead, coach, and develop high-performing teams.
• Strong client-facing and communication skills with the ability to translate complex SEO and AI-search concepts into clear recommendations.
• Demonstrated ability to build scalable processes, improve operational efficiency, and work effectively across teams.
• Strong problem-solving, prioritization, and strategic thinking skills with a proactive and accountable approach.

The compensation for this role includes a base salary of $70,000–$80,000 CAD .