Manager SEO Growth

Help Millions Find Their Match — Starting with Finding Us.

At Shaadi.com, organic isn’t a channel. It’s how people discover love.

We’re looking for a SEO Growth leader who can make sure that when someone searches for companionship, commitment, or a life partner — we show up first, strongest, and smartest.

Role Summary

Organic is not a channel. It’s discovery, trust, and revenue.

We’re looking for a hands-on Organic Growth leader to own Search, App Store, and AI discoverability end-to-end — driving traffic, installs, registrations, and measurable revenue impact.

This role blends SEO + ASO + AI visibility + CRO + Authority building into one unified growth engine.

What You’ll Own

1️. Organic Growth Strategy (Web + App)

• Build and execute the organic roadmap across web and app.
• Translate search intent into high-conversion landing ecosystems. Identify cultural and relationship trends- convert into ranking opportunities.
• Drive traffic that converts, not vanity metrics.

2️. Technical SEO Excellence

• Crawlability, indexation, schema, Core Web Vitals.
• Scalable content architecture built on intent clusters.
• Dominate high-intent matchmaking and relationship keywords.

3️. Authority & Digital PR

• Strengthen domain authority through strategic backlinks and PR.
• Manage agencies with performance-driven KPIs.
• Align brand narrative with discoverability.

4️. App Store Optimization (ASO)

• Own metadata, keyword strategy, creatives, and experiments. Improve install- registration conversion rates.
• Build a predictable organic acquisition engine.

5️. AI Discoverability & ORM

• Improve presence across AI answer engines (ChatGPT, Gemini, AI Overviews).
• Shape how AI platforms reference and recommend the brand.
• Lead ORM across search and AI surfaces.

6️. Experimentation & Analytics

• Run structured CRO experiments (CTR, funnel, conversion).
• Track: Traffic, Rankings, Authority, AI Visibility, Revenue impact.
• Build dashboards using GA4, GSC, App Store Connect, Play Console

What We’re Looking Fors

• 5–10 years in SEO / Organic Growth with strong ownership.
• Proven record of scaling organic traffic tied to revenue.
• Deep technical SEO expertise.
• Hands-on ASO experience with measurable results.