Manager, Social Commerce, China 电商销售经理

该职位来源于猎聘 Company Overview Jamieson is Canada’s well-known health and wellness company that is on a mission to become the world’s most successful and trusted health and wellness player.

Established in 1922, Jamieson is now Canada's consumer health brand and is broadly recognized for category growth combined with an industry high level commitment to quality, exemplified through award-winning innovations and meeting rigorous manufacturing certification standards. Furthermore, Jamieson is no longer just a Canadian success story as the brand is now established and growing rapidly in more than 45 countries around the world.

China is one of our top performing Global markets and we are in the process of building upon exceptional growth over the past 3-years by expanding our focus, team, and business in this key market. Jamieson’s combination of 100 years of quality & trust, regulatory expertise, and the breadth and flexibility of portfolio offerings makes us confident that we can become a leading health and wellness brand in China. Overall Responsibilities The Social Commerce Manager is a commercial leader and responsible for establishing and driving Jamieson brand sales and gross margin on Douyin, Kuaishou and other live streaming commerce latforms.

The role is expected to deliver end to end activation plans such that Jamieson consistently delivers its sales, profit, market share, and customer ranking goals.

Specific Key Responsibilities & Duties Commercial Leadership

• Develop an annual plan that drives Jamieson’s sales, gross margin, and brand objectives on Douyin & Kuaishou platforms
• Use quarterly planning cycles to ensure the team plans and perfectly executes commercial programs that deliver against objectives and achieve sales, profit, market share, and brand equity targets.
• Ensure proper sales and budget planning and control, tracking platform data and sell-in, sell-on, and sell-out metrics.
• Provide a forecast to supply chain at least monthly for production
• Create the structure and processes necessary to ensure functions collaborate together in an organized manner, such that analytics and data drive sales and marketing execution, with a built-in continuous learning element.
• Utilize data and insights to form business cases that influence our China product innovation strategy.
• Own and track the delivery of the P&L for Douyin & Kuaishou including proper oversight over spending and ROI (return on investment).
• Ensure control mechanisms are put in place for spending (trade, marketing, operating expenses).
• Ensure compliance with all Jamieson and Chinese regulatory standards and requirements. Customer Partnership
• Establish and cultivate relationships with management at key customers that can be leveraged to grow the equity Jamieson among key stakeholders.
• Use available data & insights to provide sound merchandising / marketing / promotional / product optimization recommendations for customers.
• Establish customer partner and Joint Business Planning (JBP) with Douyin & Kuaishou and key MCN partners
• Complete quarterly business review with customer and our partner, at minimum. Collaborative Execution
• Track the short, mid, and long-term growth strategy for developing the Jamieson- Douyin & Kuaishou partnerships and seek alignment from all relevant areas within the organization to ensure strategy is successfully executed.
• Ensure collaboration on execution with internal marketing team members, DP (if relevant), and sub-distributor (if relevant), preferably through a routine ways of working and rooted in data based performance reviews. Key Performance Metrics
• Net Sales for area of responsibility
• Trade and marketing spending to budget for area of responsibility
• EBITDA for area of responsibility
• Growth and development of any direct reports (if relevant) Knowledge, Skills & Abilities Requirements
• 3-5 years sales manager in eCommerce business, strongly preferred in supplement category.
• At least 2 years experience in Douyin & Kuaishou, including but not limited to Store Livestreaming(店播), KOL Livestreaming（达播）, Short video commerce（短视频带货） etc
• Background in key accounts management and/or developing strategy and activation plans, preferred with both agency and brand team experience, supplement industry
• Demonstrated ability to translate global and category strategies to local needs and then driving successful execution of a plan through a team
• Relevant experience with influencing external business stakeholders in areas like strategy, plans, negotiations, and budget management
• Exceptional interpersonal, communication and relationship-building ability – must be able to foster and develop relationships with customers and internally at all levels of the organization
• Strong financial, quantitative and analytical skills with the ability to develop strategy and financial management pertaining to implementing deals with customers Our values

At Jamieson, our values are the guiding principles as to how we want to conduct ourselves and the behaviours we value as an organization. Accountability We do what we say.

We take personal ownership for our work and actions and its impact on others and the business.

Respect We do it together authentically and inclusively. We actively listen and engage each other, including diverse perspectives. Excellence We drive to a high standard for product, people and planet. We challenge the status quo and bring forward innovative ideas in the continuous pursuit of quality.

Agility We embrace change and act with flexibility.

We welcome new ideas and feedback, swiftly incorporating them to improve our performance.